The idea is simple: apply bronzer rather than concealer to dark circles for a healthy-glow effect.
The trend was brought to the fore by one TikTok user (@sierracannon), and has racked up millions of views. In the video, we see her comparing her dark circles, after applying bronzer on one side, and concealer on the other.
Unlike concealer, which can sometimes appear too thick or artificial, bronzer offers lighter coverage and adds a touch of warmth to the face.
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The idea is based on colour theory. Bronzer, often in a warmer shade, neutralises blue and violet tones under the eye, not to mention dark circles for some people, while avoiding the mask-like effect that concealer can cause.
What's more, bronzers reflect light in a way that can give the illusion of brighter, healthier skin.
You don't have to be a professional to try this trend.
Opt for a shade that's slightly darker than your natural skin tone, but avoid shades that are too orange. Use a brush, sponge or your fingers to apply the bronzer in light dabs under the eyes, and even on the eyelids, taking care to blend well to avoid lines.
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While this new beauty trick has found its fans, it's also drawing criticism. In the comments posted under the video, some users say that the side with concealer looks better, while others say that the bronzer makes her look tired, while concealer wakes up and brightens the skin.
Some users say they prefer the result with bronzer, while others report a "black eye" effect under the eye when trying it out.
However, other TikTok users say that, to get the best results, you need to use bronzer as a colour corrector then add concealer, rather than trying to use it as a concealer. – AFP Relaxnews