Fashion brands show their love for China’s Valentine’s Day with chic collections


Photographed in mountainous settings, the collection explores the heart motif through various forms. Photo: Bottega Veneta

The Qixi Festival (taking place this year on Aug 10), one of China’s longest-standing traditions has proven a lucrative season for luxury brands’ sales in the region.

Also known as China’s equivalent of Valentine’s Day, every year in the weeks and months leading up to the celebration, big names in fashion unveil curated capsule collections to capture the hearts of consumers in Asia.

Subscribe now and receive FREE sooka plan for 1 month.
T&C applies.

Monthly Plan

RM13.90/month

Annual Plan

RM12.33/month

Billed as RM148.00/year

1 month

Free Trial

For new subscribers only


Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!

fashion , trends , Qixi Festival

   

Next In Style

Go full gory with Halloween makeup this year or embrace a dramatic themed look
Erykah Badu celebrated as fashion icon at CFDA Awards for pushing boundaries
'Just do you': How Malaysian designer Bernard Chandran fashioned his success
Need a last-minute Halloween costume? Here are some standout ideas
'Environmentally conscious decision': India's fashion lovers embrace secondhand
Fortunes of luxury and cosmetics titans dwindle as restraint replaces indulgence
These sneakers are inspired by an iconic Malaysian snack
Essential bag types for different occasions: Carryalls, totes, and backpacks
What is the Academy Gala and why is it now a favourite for fashion spotting?
Celebrity Style: The evolution of Billie Eilish’s quirky fashion sense

Others Also Read