H&M to phase out virgin down by the end of 2025


By AGENCY

FILE PHOTO: People hold up signs during an animal welfare protest outside the opening of a new H&M shop in Dublin, Ireland March 15, 2024. — REUTERS/Clodagh Kilcoyne/File Photo

Swedish clothing retailer H&M said on Friday it plans to phase out its use of virgin down and feathers - materials that are harvested from ducks and geese and used in puffer jackets, pillows and other items.

"We aim to only use down and feathers from post-consumer recycled sources by the end of 2025," H&M said in an emailed statement, adding that currently around 90% of the down and feathers in its products is recycled from used items.

Animal welfare groups like People for the Ethical Treatment of Animals (PETA) have campaigned for years for fashion brands and retailers to stop using down, leather and other animal products.

PETA activists in duck costumes staged a protest against down at H&M's annual shareholders' meeting earlier this year. — Reuters

Follow us on our official WhatsApp channel for breaking news alerts and key updates!

H&M , fashion

   

Next In Style

True blue tradition: How Japan's coveted jeans are made
Celebrity Style: Sabrina Carpenter is quickly becoming a fashion icon
AEON Fashion Preview ushers in Chinese New Year 2025 in a bold celebration of style
AEON Malaysia introduces 11 exclusive global beauty brands
How the CBK headband became a social media favourite among young fashion lovers
Mineral water is the latest beauty must-have in China, but is it just a hype?
New Omega Seamaster Diver 300M in Titanium and Bronze Gold
'Beyond thrilled': Getting to know Julian Klausner, the new Dries Van Noten
A look at how the kebaya is a timeless, cross-cultural traditional wear
How using beauty filters can affect one’s self-image and confidence

Others Also Read