Miss Universe Malaysia 2018 Jane Teoh was seen in a national costume designed by Salleh Hamid. It is inspired by a traditional Malay boat. Photo: Miss Universe Malaysia Organisation
Beauty pageants are fascinating because of the immense artistic value that goes into developing the outfits.
The opulence of many beauty pageants whether it’s Miss World, Miss Universe, Miss International and Miss Earth, also known as the “big four” attract many audiences from all around the world.
On one side, there are people who are really into the fashion scene; while the other has people that feel the need to give their opinion on it despite not being interested in fashion.
According to Maria Sandra Wijaya, the programme director of the Taylor’s University bachelor of fashion design technology programme, beauty pageants are fascinating because they represent grand, annual productions that highlight national culture, identity, and the unique personalities of each contestant.
She says that pageantry also involves many elements that create a theatrical experience for the viewers to enjoy, which is also a main attraction for many.
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“They showcase alluring elements, from music and thematic setups to intricate cultural dresses and elegant evening gowns,” Wijaya explains, about the showmanship of these pageant shows.
“Each contestant brings their best look and personality, proudly representing their state or country, allowing the audience to connect with each culture and individual.”
So why are people so eager to give a piece on pageant fashion? Well, it’s mainly because of the high-profile nature surrounding it and how easily accessible it can be for the average viewer.
“This interest arises from the high-profile nature of these events, which are widely available to the public through streaming, making them visually captivating for a broad audience,” Wijaya adds.
Plus, the intricate elements of the many outfits designed by their respective designers and worn by the beauty queens are also a visually captivating part of the show.
“Many people who are not typically interested in fashion often become engaged with pageants, particularly due to details like costumes and fashion,”Wijaya states.
Pageants are also a showcase of national pride which is also one of the reasons why people feel the need to comment on it.
“Since pageants showcase elements of national pride, people feel compelled to share their opinions on how well each contestant represents their heritage or embodies a particular cultural theme,” she notes.
For the average person, pageants – and the fashion showcased on stage – can offer up entertainment.
“Pageant fashion presents an excellent opportunity for designers to showcase their creativity. It is beneficial for aspiring models to develop visibility in the modelling industry by displaying their charisma, confidence, and poise,” says Danish Hakeem Amir Hamzah.
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He gives an example of how he will always remember one design that he spotted at a pageant show in his university, which was inspired by the Rafflesia flower.
“The designer perfectly captured the petal shapes and texture, transforming it into ‘wearable art’,” he recalls.
“To me, pageant fashion is a form of wearable art that celebrates individuality and cultural heritage. I always look forward to the national costumes, which beautifully blend cultural expression, personal identity, and artistry,” enthuses Winnie Tan Sangueza.
“The first costume that comes to mind is the memorable ‘nasi lemak dress’, worn by Malaysian contestant Samantha Katie James in the Miss Universe 2017 pageant. I love how this costume captured Malaysia’s culinary heritage in such a fun and creative way,” she says.
