Ever wanted a look where you can let your imagination go wild? If so, check out the Harajuku subculture.
Harajuku is a combination of many different aesthetics which is why it’s such a versatile style.
It combines many elements of fashion from all sides of the world, East to West.
Think lolita – a Victorian era inspired fashion movement – kawaii, goth, punk and streetwear.
This style is well known for its unusual and quirky elements such as bright colours, flashy garments and over-the-top makeup.
This can be seen from the teenagers who hang-out around the streets of the Harajuku District in Japan, which is where the aesthetic got its name.
Imagine a street where everyone can express themselves through the outfits they are wearing.
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There is no set style for Harajuku because the outfit is up to the interpretation of the wearer, which is what makes it one of the more unique fashion styles.
XG, also known as Xtraordinary Girls is a Japanese girl pop group that is well known for Harajuku concepts in their music videos which is seen in their striking and bold outfits. Adding on, their wacky and whimsical visuals complete the overall concept.
Releases such as Something Ain’t Right, Left Right and their recent release of IYKYK (If You Know You Know) have a heavy visual emphasis on the style.
Gwen Stefani also had a Harajuku phase back in 2004 during her Love Angel Music Baby album which was also known as the “Harajuku Girls” era.
The visuals consist of bold and quirky outfits worn by both Gwen and the backup dancers which are known as the Harajuku Girls.
So if you’re just stepping into the whole scene and not sure how to go about it, here are a few tips.
How do you dress Harajuku?
As the style is up to the individual’s creativity, there is no particular clothing item that represents it. Anything goes.
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Try a unique article of clothing in bold, bright colours and eccentric designs.
Combine it with some flashy accessories like striped hand and leg warmers, animal hats, face stickers and chunky shoes.
Basically anything to make yourself stand out among the crowd.
How about the "look"?
The more exaggerated the better. The defining elements are brightly coloured hair, cute or bold makeup and accessories that make a statement such as an oversized bow, chunky jewellery and a quirky bag.
But the main factor of pulling off this whole look is having the confidence to pull it off.
Once you master that, any look, even beyond Harajuku, is possible.