One limited-edition collection takes cues from M&M's iconic packaging and colourful candy shells. Photo: Kate Spade
Brands the world over are constantly keeping the fashion industry interesting with unique pairings and exciting collaborations with designers, other fashion brands, celebrities and more.
A successful partnership also translates to being able to appeal to two, or more customer bases, which is great for sales as well as exposure to a different market.
Here are some of the latest collaborations out there, from homegrown brands to global players.
Breathing new life into past pieces
Local fashion brand Hanya launched their Upcycle Capsule 3.0 collection, a collaboration with emerging designer Uzair Shoid, who recently opened Kuala Lumpur Fashion Week 2024 with his first solo show.
The team at Hanya decided to breathe new life into their unsold inventory, teaming up with Uzair, who has also collaborated with H&M on their Denim Design Partnership, highlighting local talent and his denim design manipulations.
Marking the brand’s third upcycled collection, this capsule transforms 70 garments with low sell-through rates into reconstructed, reimagined pieces.
Through this initiative, the brand aims to reduce waste, make conscious decisions and tell a story of transformation.
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Effortless, impactful fashion
The Kita&Co x SchAwal Capsule Collection offers a range of bold, stylish pieces designed to empower individuals to embrace their uniqueness. Photo: Kita&CoTo mark its first anniversary, Kita&Co unveiled its Kita&Co x SchAwal Capsule Collection, an exclusive collaboration with renowned fashion and film icons Scha Alyahya and Awal Ashaari.
This collection embodies the spirit of self-expression, community and comfort, offering a range of bold, stylish pieces designed to empower individuals to embrace their uniqueness.
It utilises bold graphic statements, relaxed fits and custom embroidery in a range of street-style pieces to everyday relaxed silhouettes, as well as bold prints and intricate details on pieces like jackets, sweatshirts, trousers and more.
Exclusive designs
Fans of JK Rowling’s wizarding world will be thrilled to add more magic-inspired pieces to their collections.
The Cheetah X Harry Potter Collection, an ongoing partnership between the brand and Warner Bros. combines elements inspired by the beloved Harry Potter franchise with creative fashion innovations.
Exclusive and creative designs within the collection are inspired by Hogwarts houses, beloved characters and famous spells.
Pieces include sweatshirts, hoodies, skirts, shorts, cardigans and more for women, men and kids.
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A sweet endeavour
M&M’S and Kate Spade have launched a candy-inspired capsule collection together in a partnership that brings together the worlds of candy and fashion.
The limited-edition collection of candy-themed handbags, jewellery and accessories takes cues from M&M’s iconic packaging and colourful candy shells, infusing the fashion brand’s products with a playful, colourful and bold twist.
Items in the collection include a crossbody and chain coin purse in the candy brand’s colourful palette, bags and key fobs inspired by the classic Peanut M&M’S packaging, as well as bracelets, earrings, necklaces, charms and stackable rings inspired by the candy’s recognisable shape.
