Opulent gold and enigmatic black, showcasing classic elegance and sophisticated allure, feature in this campaign. Photo: Dolce & Gabbana
From glossy, elegant shots that capture the essence of classic sophistication to unique and unapologetic quirky styles, fashion’s Holiday campaigns for 2024 are giving unbridled creativity.
Timeless allure
For this year’s festive season, Ralph Lauren’s campaign pays tribute to his hometown of New York City, celebrating the city’s festive elegance and unmatched vibrancy.
Photographed by Lachlan Bailey with film produced by Jacob Sutton, the campaign features women, men and children in an array of cityscapes that capture the magic of the holiday season.
From dazzling Madison Avenue windows, charming Central Park blanketed in snow to the unforgettable tree in Rockefeller Center, the campaign evokes feelings of warmth and joy.
An array of timeless icons for the entire family are featured in the brand’s Holiday collection, from signature styles like cashmere cable knit sweaters to etched crystal-glass barware and beyond.
Read more: Deck yourself with exquisite jewellery for the year-end festive season
Magnetic charm
Dolce & Gabbana’s Holiday collection campaign shots feature opulent gold and enigmatic black, showcasing classic elegance and sophisticated allure.
The enchantment of the holiday season is beautifully captured by subtle lines and exquisite details in accessories and clothing for men and women.
For the women’s collection, check out the signature Sicily handbag, while sandals, boots and heels are made with refined lines and exquisite details that perfectly convey the magic of the festive season.
Glossy, shimmering textures like lame jersey, thermostrass mesh, and sequins create looks that are sure to make a statement.
The men’s collection includes gold DG leather sneakers and bronze calfskin derby shoes, the perfect choice for a holiday outfit.
Emma Corrin is dressed in styles that are warm and personal: informal one moment, sparkling and dressed for dinners and parties the next. Photo: Miu Miu
Dreamlike energy
Focusing on shared experiences and authentic connections, Golden Goose reimagines the festive season as a celebration of boundless togetherness in the brand’s latest Holiday campaign.
Capturing the essence of individuality and unapologetic togetherness, the brand invites audiences into The Golden Club, a dreamlike world where eclectic characters come together to embrace their wildest dreams.
The collection draws inspiration from timeless nights where rebellious glamour takes center stage – dazzling crystals and sharp tailoring intermingle with delicate knits and velvet sets, all punctuated by bold eyelets, metalware and vintage silver detailing.
Nostalgic references to the 1990s infuse the collection, featuring a palette of black, off-white and dusk-like aubergine that captures a fearless and dreamlike energy.
From vibrant, psychedelic tunnels of music and lights to intimate moments when reality fades back in, the collection embodies a sense of belonging that transcends time and space.
Read more: Ask The Expert: How to go all out with your dressing, the maximalist fashion way
Love for vintage
The Miu Miu Holiday campaign, photographed by Lengua, is introduced by actor Emma Corrin dressed in styles that are warm and personal: informal one moment, sparkling and dressed for dinners and parties the next.
Referencing antiquarian festive portrait postcards, the imagery is highlighted, frame by frame, and tinted, with walls and floors wrapped in pale silk while a rich canvas background emphasises variation in light and shade.
Furniture – a brocade sofa, an armchair, a grand piano, a single, heavy drape – punctuates an abstract and elegant space.
The new 2024 Upcycled collection makes a first appearance: focusing on re-fashioned deadstock yarn, kilts and leather, each garment in this offering is unique, and created to encourage circular design practice, all while upholding the brand’s love of vintage clothing.
