Low (on stage) said AEON’s Chinese New Year collection is a range of thoughtfully designed festive wear available to all, blending traditional elements with modern trends.
AEON MALAYSIA invites patrons to celebrate Chinese New Year (CNY) 2025 like never before with its latest AEON Fashion Preview (AFP), which was launched on Dec 4, blending tradition, style and transformation.
Rooted in the theme of abundance, this year’s collection draws inspiration from the Year of the Snake, symbolising renewal, ambition and prosperity.
In a groundbreaking partnership with global lifestyle brand tokidoki, AEON’s CNY collection redefines festive fashion by merging playful aesthetics with timeless traditions. This collaboration delivers a lineup of apparel and accessories that are as meaningful as they are stylish.
For the first time ever, AEON’s collaboration with tokidoki introduces an exciting twist to festive collections. Vibrant characters and bold patterns bring life to oversized tees, samfus and accessories, designed for younger audiences and families alike.
"Clothes are the heartbeat of every celebration, setting the tone and bringing traditions to life," said AEON’s chief merchandise and marketing officer Low Ngai Yuen.
"But a true celebration goes beyond fashion – it’s about creating meaningful connections, embracing joy, and ensuring accessibility for everyone. With our Chinese New Year collection, we’re making thoughtfully designed festive wear available to all, blending traditional elements with modern trends.
“Our collaboration with tokidoki exemplifies this, offering creative styles that empower individuals to celebrate the season with confidence, authenticity and a sense of belonging."
tokidoki creative director Simone Legno shared on the tokidoki touch, "We’re thrilled to bring tokidoki’s iconic charm to AEON’s CNY collection.
“Together, we’re creating a fusion of tradition and contemporary style that celebrates the season in an exciting new way.”
Experience the joy of abundance this festive season
AEON’s CNY 2025 Fashion Preview offers something for everyone, capturing the essence of abundance in style, creativity, and celebration. With versatile designs, thoughtful collaborations, and an unwavering focus on quality, AEON ensures that what its patrons wear would define how they celebrate.
For more information on the collection and to shop your festive looks, visit AEON stores or shop online at www.aeonretail.com.my. Celebrate the Year of the Snake in abundance, style and the unmistakable charm of tokidoki.
Fashion with Purpose: inclusivity and sustainability
AEON remains committed to sustainability and affordability, ensuring that every piece blends modern craftsmanship with eco-conscious practices. By making festive fashion accessible – with prices ranging from RM49 to RM199 – the collection invites all customers to share in the joy and abundance of the season.
Aligned with the United Nations Sustainable Development Goals 8 and 15, AEON reinforces its mission to promote inclusivity and responsible business practices.
Celebrating diversity, creativity and inclusivity
AEON’s renowned in-house brands – Scar, Plus Collection, Arcadia, Crème, Guys’ Vision (GV) and ti:zed – take centre stage with versatile designs to suit every personality, size and occasion.
Whether it’s vibrant festive attire for family gatherings or understated sophistication for special dinners, the collection caters to everyone, from XS to 3XL.
The refreshed Scar line combines youthful flair with festive elegance, offering brocade tops, textured embossments, and embroidered organza pieces in hues of pastel, denim blue, classic CNY red, and deep earthy tones. With sizes from XS to 3XL and prices starting at RM49, Scar ensures that celebrations are as stylish as they are memorable.
Celebrating beauty in all shapes and sizes, Plus Collection delivers bold, confidence boosting designs in luxurious fabrics like satin and embroidery. From comfortable daywear to standout evening looks, prices range from RM59 to RM199, promising everyone a vibrant, inclusive CNY.
Known for its breathable fabrics and versatile cuts, Arcadia introduces airy linens and abstract florals in its 2025 lineup. This collection seamlessly transitions between traditional celebrations and casual outings, with prices from RM69 to RM159.
For those seeking refined elegance, Crème offers timeless festive wear crafted from jacquard, chiffon, and intricate embroidery. Anchored in deep rose reds and classic monochromes, the collection delivers sophistication for all occasions, with prices ranging from RM69 to RM199.
Meanwhile, AEON’s menswear brands combine effortless style with festive charm. From tokidoki printed oversized tees to coordinated samfus, these collections feature dynamic hues like red, gold and navy. With sizes from S to 2XL and prices from RM29 to RM139, these pieces bring contemporary flair to traditional celebrations.
AFP is a triennial event that offers a sneak peek into the future of AEON’s fashion brands. It typically showcases the latest trends, styles, colours and textures, AFP unveils the season's new arrivals and announces exciting collaborations.
