Serbia attracting tourists from China to help kickstart tourism

The Monument To The Unknown Hero is a World War I memorial and tourist attraction located atop Mount Avala, Belgrade in Serbia. The Serbian government is hoping for an influx of hoidaymakers from China to help boost the country’s tourism. — AFP

As Europe looks to salvage summer vacations after the economic devastation caused by the coronavirus, one country is courting visitors from more than 7,000km away.

Serbia recently kicked off a marketing campaign that targets tourists from China, where Covid-19 first emerged. The eastern European nation is using a platform run by Alibaba to tout its ancient monasteries, mountain resorts and lively nightlife in the capital, Belgrade.