'Inilah Pahang': State rebrands tourism theme in bid to revive travel

Pahang’s tourist attractions range from forest reserves and highland resorts to stunning islands and beaches like Pantai Teluk Sisek in Kuantan. — Bernama

This Is Pahang or Inilah Pahang has been chosen as the state’s new tourism theme, as part of a strategy to revive the industry after being badly affected by the Covid-19 pandemic, said Menteri Besar Datuk Seri Wan Rosdy Wan Ismail recently.

He said the new theme highlights the strength and uniqueness of Tok Gajah (as Pahang is fondly known) and its diverse tourism products, with each offering its own unique experience.