“Made in Korea” brands such as Samsung, Hyundai, LG, Kia and Lotte are household names the world over. These brands have emerged triumphant in the highly competitive global manufacturing environment.
While on a recent trip to South Korea, our guides Wang and Park gave us a brief round-up of the country’s meteoric rise as an economic powerhouse. South Korea is currently in the leading position in world economy be it in shipbuilding, construction of skyscrapers and enormous bridges, or in the electronic and smartphone industries. And not forgetting, the K-beauty world.