There is no denying that South Korea remains one of the more popular travel destinations for Malaysians.
Be it the allure of K-culture or the country’s scenic nature, there is a plethora of reasons to visit South Korea.
Travellers who are planning a trip to the charming country soon will undoubtedly benefit from the Korea Travel Fest 2023 that will be held from Oct 28 to 29 at the Kuala Lumpur Convention Centre.
Held in conjunction with Visit Korea Year 2023 and 2024, Korea Travel Fest is a two-day programme that will offer everything from travel information to K-beauty products and even K-pop performances.
“The Korea Travel Fest is not just any event; it’s a celebration that will bring an immersive K-experience to the heart of Kuala Lumpur, a city known for its vibrant diversity,” Moon Sangho, managing director of Korea Tourism Organisation Malaysia, said in a statement.
He also expressed hopes that the festival will not only deepen the cultural exchange between South Korea and Malaysia but also further encourage more Malaysians to travel to the republic.
Hosted by the Korean Ministry of Culture, Sports, and Tourism together with the Korea Tourism Organisation, with the support of the Embassy of Republic of Korea in Malaysia, Korea Travel Fest 2023 is set to be an exciting extravaganza for travel fans.
At the K-Travel Zone, travel information booths – by participating regional tourism organisations and partners such as AirAsia X, Batik Air, Busan Tourism Organisation, Visit Korea Committee and Jeju Tourism Organisation – will provide visitors with insights on places to explore and discover in South Korea.
K-Content Zone, meanwhile, will give visitors who are planning a winter trip a taste of skiing via a VR Zone showcase. It will also allow visitors to experience South Korean tradition by trying on traditional costumes or learning about Korean calligraphy.
Other zones to experience include the K-beauty Zone for the latest in Korean beauty products, and K-food Zone for popular food and drinks found in Korean convenience stores.
Of course, what is a K-festival without K-pop? Hallyu fans will be entertained with live performances by Soyou (former member of K-pop girl group SISTAR), Vincent Blue, Kassy and Car, The Garden on the first day – as they perform popular K-drama theme tracks.
The second day will see popular singer-actor Kim Jaejoong take the stage, where he will be treating fans to an exclusive concert and interact with them in a special session.
For more information, check out the Korea Travel Fest 2023 website (https://koreatravelfest2023.com/).