Visitors can enjoy exclusive discounts during Malaysia Mega Sale 2024 campaign, which begins today. — Photos: GISELE SOO/The Star
Tourism Malaysia has launched its latest Malaysia Mega Sale 2024 campaign, where shoppers get to enjoy attractive discounts of up to 85% at shopping malls across the nation, beginning today (June 15).
This initiative aims to boost the nation’s economy, which was severely affected by the pandemic. Leisure shopping was found to be among the key contributors to tourist expenditure in 2019, with a total of RM86.14bil spent by tourists.
These numbers saw a drastic decline (by nearly 6.8 times) between 2020 and 2021.
According to Tourism Malaysia’s director general Manoharan Periasamy, the tourism sector gradually got back on track in 2022 and continued its growth in 2023, recording RM40.12bil and RM60bil in tourist expenditure, respectively.
With the Malaysia Mega Sale initiative, themed “MY Priceless Experience”, Manoharan is confident that it will create a positive impact on tourism revenue this year.
“The programme is expected to generate RM102.7bil in 2024 – a fourfold increase,” he said at the launch.
Additionally, this approach also helps to promote Malaysia as a premiere shopping destination for tourists, supported by shopping mall operators, hotel associations, travel agencies and airlines nationwide.
GMBB serves as a space for artists to showcase their artworks, some are up for sale.
The shopping campaign will be held twice this year: Malaysia Mega Sale (June 15 to July 31) and Year-End Sale (Nov 15 to Dec 31).
Both sale period will make a return in 2025 and 2026, on the same dates. During those years, there will also be a Malaysia Super Sale period, to be held from March 1 to March 31. This will hopefully help to attract more visitors to the country, as well as put the country on tourists’ travel wish list, by the time Visit Malaysia Year 2026 rolls by.
Tourists, both local and international, will be able to enjoy exclusive offerings in most sectors, including gastronomy, accommodation and hospitality during these campaigns.
Among the malls participating in the first campaign are TRX Exchange, GMBB and Pavilion Kuala Lumpur, all located in the capital city.
TRX Exchange, the newly-opened shopping mall that spans over 4ha, houses 400 stores, including “new-to-market” brands. There is also a wide range of cuisines available at the mall to satisfy everyone’s palates.
Located just 3km away from the TRX Exchange is a little-known gem called GMBB. Opened in August last year, this is a creative community complex offering various workshops and artisanal products. Here, visitors can also feast their eyes with the interesting displays of artworks by local artists.
Lastly, Pavilion Kuala Lumpur needs no introduction to many Malaysians as this mall is always featured on social media during festive seasons, thanks to its grandiose decorations. There are more than 700 stores and stalls here with a diverse selection of items and experiences for visitors.
GMBB is the place to go for those looking to join a workshop.
