According to research, older generations are rewriting the rules on travel in 2025. — Dreamstime/TNS
Have you been wondering what the travel landscape will look like in 2025? For those pondering, Booking.com has some predictions, especially in the United States.
The online booking platform recently commissioned research among a sample of adults in the US who plan to travel for business or leisure in the next 12 to 24 months. In total, about 1,006 respondents from the US were polled.
“Travellers will be rewriting their playbook in 2025, defying the rules of conventional getaways, and forging new connections with themselves, their loved ones, those they meet along the way, as well as the destinations they visit,” say the experts at Booking.com.
Whether it is rewriting the norms of expected travel based on age, gender or simply what society thinks travel should look like for anyone, 2025 will be the year “emboldened travellers are breaking out of familiar patterns and using their individual journeys to fuel and find personal growth”.
As for what that means exactly, let’s take a closer look.
Spending money
Among the major trends identified for 2025 are “Spending Kids’ Inheritance” (Ski) trips. And no, we’re not talking about hitting the slopes.
“Forget a restful retirement,” says Booking.com. “Baby Boomers are rewriting the rules on travel, showing the rest of the generations what ‘living their best life’ is all about.”
The research found that two-fifths (41%) of American parents would rather spend money on a trip of a lifetime in 2025 than leaving inheritance to their children – with Baby Boomers coming in at 45% and the Silent Generation (those over 80) at 40%.
And that’s not all. This generation of travellers is also expected to defy their years and conventional expectations in favour of thrill seeking in 2025, per Booking.com.
Over one-third (37%) are interested in vacations that involve adventure (up from 17% in 2024) and 20% are eager to push beyond their established comfort zones, reconnecting with the reckless abandonment of youth.
Boyz II Zen vacations
Those of a certain age will get the music reference here. But it’s not the once popular music group that’s being referenced by this trend.
Rather, “... men are set to abandon bravado and embrace the introspective guys’ trip, casting aside societal expectations and ‘bro culture’ cliches to rest and rejuvenate,” says Booking.com.
Trips rooted in well-being, self-development and empowered vulnerability will rise in 2025, with cultural change bringing progress to conversations around men’s mental health and societal pressures, adds Booking.com.
“Moments that combat loneliness and prioritise more mindful bonding will prevail in travel,” says the booking platform.
To that end, American male travellers seeking opportunities to rest and rejuvenate (27%), embrace personal growth (27%), switch off from the stresses of everyday life (19%), and pursue mental health benefits (18%).Building connections, both old and new, will be crucial with a quarter (25%) looking to make new friendships, 19% looking to improve their relationship building skills with friends and family and 12% considering a men-only trip to tackle feelings of loneliness. Nearly half (46%) the respondents say they would encourage one of the men in their life to go on a men-only trip (69% for Gen Z and 65% for Millennials).
Extending lifespan
A separate study revealed that travel can help reduce the impacts of premature ageing. Apparently, plenty of globetrotters got the memo.
Driven by the desire to cultivate better lifestyle choices, almost half (49%) of the respondents are interested in a longevity retreat – a super-charged flex on traditional well-being itineraries where temporary fixes are replaced in pursuit of a longer, healthier life.
Booking.com’s data also shows that more than half (52%) of the travellers revealed they would pay for a vacation with the sole purpose of extending their lifespan and wellbeing, with interest in longevity-focused activities like red light therapies (47%), cryotherapy (32%), stem cell treatment (35%) and IV therapy (29%).NocTourism
Some travellers will also be focused on building connections with the universe, the data shows. This particular trend will involve ditching the daylight crowds for midnight magic.
More than half (59%) of the respondents are considering visiting darker sky destinations with star bathing experiences (63%), star guides (55%), once-in-a-lifetime cosmic events (52%) and constellation tracking (52%) top of the stellar adventure list.Worries about climate change appear to have influenced this shift, with half (50%) of the travellers planning to elevate their nighttime pursuits to avoid the increasingly hot daytime temperatures.
Additionally, protection from ultraviolet rays is important for 57% of the respondents who say they plan to reduce the amount of time they spend in the sun, while more than half (52%) expect to plan activities in the evenings and early mornings when the sun is at its lowest. – Travel Pulse/Tribune News Services
