MCM Fashion maths: Creativity + commercial value = science of style

The new MCM store in Munich.

Is fashion a science? MCM Fashion Group's International CEO Paolo Fontanelli says, the business of selling a luxury brand certainly is!

It's not everyday that you walk into an astrophysicist in a luxury boutique, let alone one who's able to offer an opinion on just how fickle trends really can be. That’s why Paolo Fontanelli, International CEO of luxury accessories brand MCM Fashion Group Ltd, is a bit of an anomaly in the world of style. One would least expect an Italian who heads a luxury brand to come with credentials that include a degree in physics , a thesis in astrophysics, followed by a decade of research for scientific journals.