Ng (right) and Star Media Group Bhd group managing director and chief executive officer Datuk Seri Wong Chun Wai showing the DaretoCare brown paper bags that will be distributed to the public at selected areas in the Klang Valley. — GLENN GUAN/The Star
SkyWorld Development Group is bringing its property purchasers and readers of The Star together to help the less fortunate.
The developer has joined hands with Star Media Group for the #DaretoCare campaign to help bridge the gap between charitable people and those in need.
SkyWorld Development Group founder and group managing director Datuk Ng Thien Phing said the campaign’s creativity will drive people to donate.
“Many people want to give donations especially during the festive season, but many of them don’t know where to reach out to.
“The Star has introduced a good initiative by bringing these welfare homes directly to the attention of its readers as well as SkyWorld’s customers,” said Ng.
The campaign distributed 50,000 The Star newspapers in collectable brown paper bags at selected areas on Dec 17 and will do so again on Jan 13.
Members of the public can fill the paper bags with gifts or donations of essential items such as personal care goods, stationery and non-perishable food products.
The bags can then be dropped off at SkyWorld’s property galleries in Sentul, Setiawangsa, Bukit Jalil, and Setapak, from now until Feb 15, where the developer will collect and distribute to selected welfare homes.
Contributors can also make use of the space on the bags to leave words of encouragement for those receiving the donations.
At the same time, Ng said it was a good way to introduce welfare homes that may not have the resources to manage collection drives like this.
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