New takaful product for life’s uncertainties

(From left) Prudential BSN Takaful Bhd chief marketing officer Wan Saifulrizal Wan Ismail, Nor Azman, Yunos and chief business officer Mujibburrahman Abd Rashid at the launch of BSN Fitrah in Kuala Lumpur.

MANY tend to shy away from the topic of their own mortality out of fear or discomfort, but in doing so, they may leave family members vulnerable to financial risks should anything untoward happen.

The lack of preparation will in turn burden family members with budgetary constraints and add to their emotional distress, which is the rationale for the launch of Bank Simpanan Nasional Bhd’s BSN Fitrah, developed in partnership with Prudential BSN Takaful Bhd (PruBSN).