Pernas aims for clearer role with rebranding

Wan Junaidi says the franchise business is seen as the business model of choice for entrepreneurs.

ENTREPRENEUR Development and Cooperatives Ministry (Medac) is optimistic that the rebranding of Perbadanan Nasional Bhd, which involves the change of its acronym and logo from PNS to Pernas, will further strengthen the agency’s position as the champion of franchise industry growth in Malaysia.

The rebranding aims to provide a clearer picture to the public on the role of Pernas in the franchise industry, and further addresses the issue of brand confusion with other organisations over the years.