Chow (centre) at the announcement for Penang to host the International Advertising World Congress in 2024.
PENANG will host the 45th International Advertising World Congress (IAAWC) in March 2024, marking the first time the event is held in South-East Asia since it started in 1938.
Among the cities where IAAWC has been held are New York, London, Paris, Tokyo, Sydney, Beijing, Dubai and Moscow.
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