(From left) Yap, Chegne, Loo, Lee, Nor Aida and Elina at the launch of the iNYALA 2022 immersive art exhibition at Fahrenheit88, Kuala Lumpur. — Photos: SHAARI CHEMAT/The Star
THE iNYALA 2022 immersive art exhibition is showcasing a luminous space of cubes, squares and pixels at the ground-floor atrium of Fahrenheit88, Kuala Lumpur, until Dec 25.
This year’s exhibition, which has Sustainable Development Goals (SDGs) as its topic, features 17 multi-disciplinary digital artworks.
The new media art display, which is spread over 315sq m, brings to life the concept of an immersive world.
Through a combination of data, visuals, sound, space and light, the project aims to engage audiences to reflect on Malaysia’s progress toward achieving balanced human, social, economic and environmental sustainability.
At the exhibition, Petaling Jaya MP Lee Chean Chung said: “Art is a soft power. It has a capacity to trigger contemplation, create dialogue as well as foster new ideas and relationships.
“It is a powerful and democratic way of expressing and shaping our ideas and values.”
The exhibition dedicated to art, technology and sustainability is brought together by an inter-disciplinary group of industry professionals.
They include new media artists, music composers and architects as well as audio-visual, communications and creative specialists.
The exhibition comprises technicolour cubes, symmetrical shapes and digital artworks.
It is also held in collaboration with students from Universiti Malaya, Dasein Academy of Art, Multimedia University and Han Chiang University College of Communication who submitted their own artworks.
iNYALA founder Helios Loo said the entire exhibition is built with one material which is modular cardboard.
“This material is fully recyclable and also portable, thus reducing its carbon footprint.”
Some 75% of the materials used are organic, repurposed and recyclable in order to eliminate single- use disposables and reduce waste.
There are 17 cube installations with live media art projected onto digital canvases on the cardboard.
This creates a vibrant visual aesthetic that is layered with imaginative soundtracks.
The exhibition features works by foreign and Malaysian digital artists including Kaoru Tanaka from Japan, FabU and Jun Ong.
Also present at the launch were Co-labs Coworking senior manager Wayne Yap, Fahrenheit88 assistant marketing manager Chegne Eu Jin, Tourism Malaysia strategic planning division deputy director Nor Aida Ismail and Sime Darby Foundation environment, sports, arts and culture project assistant manager Elina Emily Faisal. — By AMIRAH CHE RAMLAN
