Heineken Malaysia’s management team at the media launch of the Tiger CNY 2023 campaign at Tropicana Gardens Mall, Petaling Jaya.
THIS Chinese New Year, Tiger is inspiring fans to re-energise their inner tiger for an even bolder tomorrow through its “Cheers to Bold Beginnings” campaign.
Tiger partnered with three homegrown artistes – Dato Maw, Han Xiiao Ai and Danny Lee – to create a CNY video entitled The Boldest Chase which is available on the campaign’s microsite, YouTube and Spotify.
The Boldest Chase invites consumers to interact with the content and win prizes.
By tapping on the screen of a mobile device or pressing the “T” key on the desktop when they spot the lucky Tiger logo, viewers will be able to unlock rewards.
The video was revealed at the campaign launch held at Tropicana Gardens Mall in Petaling Jaya.
Guests were treated to a performance by the three artistes upon checking out the interactive activities such as “Trail of the Tiger”, “Roar Challenge”, “Gold Bar Challenge”, “Gan Gan Chong Dance Challenge” and “Lou-A-Fortune”.
These activities are available until Jan 23 at the mall for consumers to try their luck and win prizes.
Guests were then ushered to Extra Super Tanker Restaurant for dinner.
Heineken Malaysia Bhd managing director Roland Bala said, “Last year, we roared together and made the best out of a disruptive year.
“This year, we encourage our fans to instil the bold spirit of ‘Gan Gan Chong’ to face more challenges.”
For details on the campaign, merchandise, promotions and giveaways, check out https://tigercny2023.tigerbeer.com/ as well as Tiger’s social media pages at www.facebook.com/TigerBeerMY and www.instagram.com/tigerbeermy
Tiger Beer and all related promotions and activities are strictly for non-Muslims aged 21 and above.
Heineken Malaysia advocates responsible consumption and urges consumers to not drink and drive.
