AEON held a supermarket sweep to kick off its Everyday Fresh Everyday Low Price campaign. At the launch event were (from left) Tomokazu Furuki, division head (speciality store operations) of Maxvalu, Flat Price Daiso and Komaiso; Audrey Lim, division head (GMS operations and myAEON2go); AEON chief merchandise and marketing officer Low Ngai Yuen; and AEON BiG (M) Sdn Bhd managing director Sheikh Farouk Sheikh Mohamed.
AEON has launched its “Everyday Fresh Everyday Low Price” campaign in a bid to help customers cope with the rising cost of living.
The campaign aims to provide consistent and affordable prices for fresh goods all year round without sacrificing quality at all AEON, AEON BiG and MaxValu Prime stores nationwide as well as on their online platform myAEON2go.
AEON’s chief merchandise and marketing officer Low Ngai Yuen said, “We have pegged 60 products including fresh produce that comes directly from farms as well as various non-food products.
“Despite being hit hard ourselves across the supply chain with cost increases in raw materials, manpower and transportation, the customer must come first. Let AEON do the heavy lifting while you de-stress.”
To kick off the campaign, AEON hosted a media-cum-influencers launch at the new AEON Putrajaya, IOI City Mall, where attendees took part in a supermarket sweep to highlight the ease of budget-conscious shopping.
Attendees also sampled AEON Delicatessen’s ready-to-eat meals as well as the premium yet affordable coffee at La Boheme Coffee.
This campaign joins other exciting AEON initiatives including “Thursday is Better than Friday” which offers wholesome options for health-conscious customers, “Weekend Bonus” and “Pay Day Bonanzas” featuring amazing deals on electrical appliances and gadgets.
For details about the promotions, visit https://myaeon2go.com/.
