The Premium Outlets centre in Genting Highlands, one of two operated by Genting Simon Sdn Bhd, the other being in Johor.
PREMIUM Outlets are consumers’ top choice in the Transportation, Travel and Tourism category of the Putra Brand Awards 2022, earning the brand the platinum accolade.
The Premium Outlets centres in Genting Highlands and Johor are operated by Genting Simon Sdn Bhd, a 50:50 joint venture between Genting Group and Simon Property Group.
Genting Simon Sdn Bhd president and chief operating officer Jean Marie Pin Harry, who provides strategic and operational leadership across the Premium Outlets platform to consolidate its position as the branded retail lifestyle destination of choice for discerning shoppers, shares his thoughts on the Premium Outlets brand.
With borders reopened and the nation in phase four of the National Recovery Plan, how has 2022 been for your brand?
2022 has been a true turnaround year for us in every aspect especially for the brand as a retail destination.
Having strived to maintain a strong brand presence throughout the pandemic resulted in top-of-mind recall for both our Premium Outlets centres in Genting Highlands and Johor.
The strength and consistency in our marketing initiatives proved key to ensuring an enduring relationship with our customers.
Pin Harry: While our business remains very much brick and mortar despite the pandemic, we are now committed to offering consumers a variety of ways to shop especially on our digital platforms.
The pandemic has accelerated digitalisation of businesses. Tell us about your digital journey or the digital innovations you have adopted.
While our business remains very much brick and mortar despite the pandemic, we are now committed to offering consumers a variety of ways to shop especially on our digital platforms.
We introduced our mobile app which enables our customers to browse and plan their shopping trip ahead of their visit to our Premium Outlets centres as well as our personal shopper digital experience.
We have also collaborated with our retailers via livestream events, reinforcing our ongoing commitment to an omnichannel experience.
The keyword in business practices these days is ESG – environmental, social and governance. Are ESG principles a cornerstone of your brand presence?
Creating sustainable Premium Outlets centres is about continuously understanding our communities’ current and future needs and reimagining our centres as preferred retail destinations that will match their needs.
Our commitment to remain a partner of the communities we serve is unwavering, including our recruitment drives, recycling programmes and renewable energy initiatives.
Analysts predict that the world economy is headed for a recession in 2023. What strategies has your business put in place to ride out a recession.
Our strategies remain steadfast as we will continue to focus on brand building and ensuring that we consistently deliver on our brand promise of “Everyday Savings of Up to 65%”, in addition to providing a world-class shopping experience at Johor Premium Outlets and Genting Highlands Premium Outlets.
