(From left) Him Law, Kino Biotech Group COO and CFO Jennifer Chin, Kino Biotech chief business officer Doris Mak, Yeung, Ting, Kino Biotech group chief executive Chong Kawee, capabilities development and human resources director Kristin Chong, Lai, and Kino Biotech group managing director Marcus Chong at the dinner.
KINOHIMITSU is the number one best-selling collagen drink brand in Singapore and Malaysia for 2022, according to global data analytics firm NielsenIQ.
A dinner to celebrate this achievement was held at One World Hotel at Bandar Utama, Petaling Jaya.
The dinner brought together Kinohimitsu’s former brand ambassador, Hong Kong artistes Tavia Yeung and Him Law, Hong Kong TVB artiste and producer Lai Lok Yi, local celebrities, influencers, valued business partners, and media from all over town to celebrate this milestone and thank them for their unwavering support for Kinohimitsu.
The dinner featured free-flow collagen drinks, a dazzling fashion show by Dewi Malaysia’s beauty pageant finalists, songs and a live band.
The most important moment of the dinner was the presentation of a memento, a special appreciation trophy to business partners, celebrities and media partners for being part of Kinohimitsu’s successful journey.
Kino Biotech group executive chairman Ting Yen Hock said in a statement, “As we celebrate Kinohimitsu’s 25th anniversary in Malaysia, we remain steadfast in our commitment to making a positive impact on people’s lives.
“Kinohimitsu’s mission has always been to help everyone feel happier, healthier, and more confident every day, and we are proud to have been able to achieve this through our innovative and effective products.
“I am delighted to share that Kinohimitsu has maintained its position as the number one selling collagen brand in Malaysia and Singapore, according to NielsenIQ data.
“This serves as a testament to our dedication and leadership in the collagen, functional drink, and functional food categories in Asia.
“We will continue to push boundaries and strive for excellence in providing natural, scientifically proven, and refreshing solutions for all.
“We believe that everyone deserves to feel their best and we remain committed to making that a reality for as many people as possible,” he said.
The event was scheduled to coincide with Kinohimitsu’s annual Collagen Day in April.
This year, due to many individuals being occupied with Raya events during April, the brand moved the celebration dinner to May.
The appreciation dinner was also an opportunity to showcase Kinohimitsu’s commitment to promoting healthy living, ageing and wellness throughout its range of collagen supplements, beauty drinks, and functional formulas.
In addition to celebrating the status as the number one Best-Selling Collagen in Singapore and Malaysia, Kinohimitsu is also proud to announce that Kinohimitsu Collagen Diamond has received the Gold Quality Award from Monde Selection 2023.
This supplement has received the gold award for three consecutive years, from 2021 to 2023.
Kinohimitsu was accredited by Euro Monitor as the number one best-selling collagen drink in Singapore and Malaysia in 2012.
In recognition of the importance of collagen during this month-long campaign, some key collagen products are on a special discount of up to 40% until May 31.
Kinohimitsu Collagen Day special deals are available at leading pharmacies such as Watsons, Guardian, Caring, Aeon Wellness and Sasa.
Online shoppers can also enjoy these deals on Kinohimitsu e-store at my.kinohimitsu.com or emarketplaces such as Lazada and Shopee.
