Carlsberg Smooth Draught special-edition cans, designed exclusively for Sarawak and Sabah.
CARLSBERG Smooth Draught returned to Kuching with another campaign to pay homage to the pride of Sarawak’s heritage, traditions and natural wonders.
The campaign aims to bring people together in celebration of the vibrant art of the stunning Borneo islands, with Carlsberg Smooth Draught special-edition cans designed exclusively for Sarawak and Sabah.
Held at D’Belian, Carlsberg Smooth Draught elevated this year’s launch event with a culture-rich affair that featured tasty local delicacies and colourful native dance performances.
Tattoo art featuring the orangutan, the majestic Kinabalu mountains and Rafflesia of Sabah, as well as the longhouse, hornbill and sape of Sarawak are proudly displayed on special-edition cans and bottles.
“Last year, Carlsberg Smooth Draught’s six special-edition cans were a big hit, so we stepped up our game to enhance the designs this year.
The campaign pays homage to Sarawak’s heritage, traditions and natural wonders.
“Through the uniqueness and authenticity of tattoo art, we celebrate the culture and traditions of the locals as well as the wonderful features of Borneo,” said Carlsberg Malaysia managing director Stefano Clini.
“Meeting the famous Sabah and Sarawak tattoo artists in person and celebrating with everyone has been truly a memorable experience for us. What better way to reciprocate the love and support from our Sabah and Sarawak consumers?” Clini said at the launch.
In line with the objective of “designed by locals for locals”, Ernesto Kalum and Carlos Benny, the artists behind the Carlsberg Smooth Draught special-edition cans’ artwork, held live demonstrations while guests were getting temporarily inked with their favourite icons.
The At Abud band also took the stage with a mix of contemporary and traditional Bornean music while party-goers captured their 360°camera shots at the “Dinding Kebanggaan” (Pride Wall) which had an artistic collage of the special-edition cans.
Until the end of June, beer lovers in Sabah and Sarawak stand to win cool gadgets including iPad Air, iPhone and AirPods with any purchase of at least RM200 of Carlsberg Danish Pilsner or Carlsberg Smooth Draught at participating bars and pubs, or 12 big bottles at food courts and coffeeshops, or a 24-can carton at super hypermarkets and other retail outlets, respectively, in a single receipt.
Consumers can also redeem limited-edition Sabah and Sarawak T-shirts while stocks last.
