Bran & WheatGerm is the newest kid in the Gardenia Breakthru family that was introduced in 2022.
Individuals looking to lead a healthier lifestyle are in for a treat with the newest kid on the block in the form of bran and wheatgerm bread.
The offering from Gardenia Bakeries (KL) Sdn Bhd – Gardenia Breakthru Bran & WheatGerm – is part of the Gardenia Breakthru family.
The bread is targeted at individuals looking to lead a healthier lifestyle and make the upgrade from white bread to a healthier option.
The shift in consumer attitudes towards healthier living and better eating habits provided a tangible reason for Gardenia Bakeries to produce a range that is nutritious and packed with energy.
Gardenia Breakthru Bran & WheatGerm stands out with its high calcium content.
The Breakthru family incorporates Gardenia’s new formula with vitamins A and E, iron and protein. It is low in fat and has no cholesterol or trans fat.
According to Gardenia Bakeries, the bread is suitable for those wanting to add more nutrition to their daily diet, enabling them to stay physically and mentally energised throughout the day.The company added that the soft and fluffy texture of this new bread variant made it suitable for children.
Ena Suhaila says mothers are seeking a calcium-rich alternative to traditional sources like milk and cheese.
The existing variants under the Gardenia Breakthru range, namely Gardenia Breakthru Whole Wheat and Gardenia Breakthru Canadian Purple Wheat, were developed to meet the rising consumer demand for healthy grain loaves. They were launched in October 2022.
In a statement, Gardenia Bakeries marketing manager Ena Suhaila Abas said the breadmaker had conducted extensive research and surveys and discovered that mothers were seeking a calcium-rich alternative to traditional sources like milk and cheese.
Gardenia Breakthru Bran & WheatGerm addresses this demand while offering other additional health benefits, she said.
This new addition can be found at various retail outlets across peninsular Malaysia.
To celebrate the launch, Gardenia will join Hot FM’s “Piknik Bekpes Hot” at various locations for four consecutive weekends beginning Aug 5. The events are open to the public.
“Piknik Bekpes Hot” locations are Mutiara Rini Park, Iskandar Puteri, Johor (Aug 5), Dataran Teluk Cempedak, Kuantan, Pahang (Aug 12), Taman Metropolitan Kepong, Kuala Lumpur (Aug 19) and Taman Tasik Titiwangsa, Kuala Lumpur (Aug 26).
The roadshow event offers an opportunity to experience Gardenia Breakthru Bran & WheatGerm first-hand.
There will be exclusive bundles of Gardenia Breakthru Bran & WheatGerm along with other Gardenia products available for purchase at a special price of only RM10.
By participating in “Piknik Bekpes Hot”, attendees stand a chance to win prizes and giveaways.
The event will feature Q&A sessions where lucky winners will receive an exclusive Gardenia goodie bag.
Attendees also stand a chance to win cash prizes while one lucky winner will walk away with a brand new car.
