Fuziah (middle, in pink headscarf) flanked by Ariffin (on her left) and Azliza, with representatives of the top 10 SME partners of 2022 as the retailer launched the sixth edition of its campaign to boost interest in quality homegrown goods.
TO mark National Day, Lotuss Stores (Malaysia) Sdn Bhd (Lotus’s Malaysia) has launched its sixth “Buy Malaysia Campaign” with strategic partner Domestic Trade and Cost of Living Ministry (KPDN).
The campaign aims to boost consumer interest in quality homegrown goods and help local small and medium enterprises (SMEs) market and exhibit their products.
The launch at Lotus’s Cheras in Kuala Lumpur was attended by Deputy Domestic Trade and Cost of Living Minister Fuziah Salleh and KPDN Kuala Lumpur director Ariffin Samsuddin.
Lotus’s Malaysia corporate services executive director Azliza Azmel who was also present said, “Our tenet as a retailer is to offer our customers the best value.
“The spirit of #KitakanJiran also drives us to continue supporting local SMEs.”
Lotus’s Malaysia is currently partnering with 112 local SMEs that offer more than 900 product lines, of which 90% are certified halal.
The launch featured product samples from 17 homegrown brands and three social enterprises.
The retailer also announced 12 new suppliers joining its SME network this year, which affords local brands access to Lotus’s resources, expertise and distribution lines.
To further empower SMEs, Lotus’s gave out awards to the 10 best performing SMEs of 2022.
Azliza said, “About 90% (3,000 items) of our Lotus’s own brand products are manufactured by our local SME partners, and many brands have become household favourites.
“To cope with the rising cost of living, consumers can turn to these alternatives offered, which are around 15% to 20% cheaper than other brands and yet the quality is the same.”
Last June, the retailer invested RM50mil in its permanent price reduction #LotussLebihMurah programme which covered more than 3,500 products.
This is in addition to its ongoing campaigns to give consumers the best value for their ringgit such as “Segar & Murah”, “Hari-Hari Harga Rendah”, “Purchase with Purchase (PWP)” and “Weekly Promotions”.
The retailer also has a free loyalty programme where customers can earn reward points for every purchase at stores or online, and continues to offer RM5 “Menu Rahmah” meals at all its 59 food courts.
In her speech at the campaign launch, Azliza said a total of 10.4 million meals were offered to 120,000 vulnerable families through its daily food surplus programme.
