MALAYSIA’S leading luxury watch retailer, Swiss Watch, unveiled its signature timepiece event, Art of Time 2023 yesterday at the city’s premier retail landmark, Pavilion Kuala Lumpur.
The highly anticipated event is a display of watchmaking excellence and shared passion for precision, among the participating watchmakers.
In its ninth edition, KL’s Ultimate Timepiece Exhibition delivers an immersive showcase of some of the world’s finest timepieces featuring six historical maisons – Bell & Ross, Breitling, Bvlgari, Grand Seiko, Tudor and Zenith.
On top of that, the horology showcase is further extended with a specially curated presentation of timepieces from brands like Bovet, Raidillon 55, Piaget, Reservoir, Speake-Marin and more.
All horology masters in their own right; these watchmakers will showcase their expertise through their display of special editions and novelties.
Art of Time will take over the sprawling concourse of Pavilion Kuala Lumpur, converting the 3,500sq ft space into a magnificent watch playground.
Pushing the boundaries of design, the exhibition this year offers each watchmaker who is headlining the exhibition a truly customisable space, allowing absolute expression of their individual brand personality.
Visitors to Art of Time will be able to indulge in a unique and memorable experience, as they visit each booth to discover the latest and greatest timepieces that each brand has to offer.
Embodying that same passion for precision are photographers with the skill to capture the right moment at the right time.
Whether it is documenting travel stories, capturing the finest detail or perfecting architectural photography, three talented photographers – Annice Lyn, David Yeow and Patrick Teow – demonstrate the passion for precision in their individual way, through their respective work.
Don’t miss the chance to view some of their works at Art of Time 2023.
As always, you can expect noteworthy pieces such as the Zenith Defy 21 Chroma II, Bell & Ross BR 03-92 Patrouille de France 70th Anniversary and Grand Seiko SLGC001 Tentagraph, to name a few.
Visitors will be guided into gaining a deeper understanding of Bovet’s excellence in incorporating metiers d’art into its timepieces and the synergy between technical sophistication and aesthetic refinement with Bvlgari.
They will also be led on a discovery of Breitling’s ties to aviation and witness how Tudor sets a new standard for affordable luxury and more.
Swiss Watch also invites you to take time and enjoy the finer things in life through interactive workshops and a fashion show by Rizman Ruzaini, where visitors can participate on selected days throughout the exhibition period.
Registration in advance is required via the Art of Time microsite.
Shopping privileges at Art of Time include 5X Maybank Treatspoints for EzyPay, 5X Affin Rewards Points for Affin Credit cardmembers, up to 12 months’ interest-free payment plan and exciting gifts with selected purchases.
Art of Time debuted in 2011 to commemorate the 10th anniversary of Swiss Watch.
A decade later, it serves as vindication of Valiram’s prowess as a specialist retailer as well as a celebration of the people and partner organisations who have played a part in its success as a multifaceted retailer.
Having evolved from textile merchants to a leading luxury, fashion and lifestyle retailer in South-East Asia, the group acknowledges the continued support of all their partners and customers.
Art of Time 2023 is presented by Swiss Watch in collaboration with Maybank, Affin Bank, Rizman Ruzaini, Truefitt & Hill, Rituals, Pernod Ricard and Telmont.
It runs from Oct 11 – 22, at Centre Court, Pavilion Kuala Lumpur.
For more information, visit swisswatchglobal.com/art-of-time-2023/
