(From left) Lim, Nishida and Panasonic Malaysia country head of energy department (battery) Lau Swee San at the launch of the collaboration.
A CONSUMER electronics brand is collaborating with a leading retail chain in Malaysia to drive active participation in battery recycling.
Panasonic and Harvey Norman joined hands for the “Energy for Green Future” initiative, which advocates environmental sustainability and encourages Malaysians to be more eco-conscious.
Panasonic Malaysia managing director Keisuke Nishida said, “Our long-standing mission, established by our founder, is that our corporation should contribute to society.
“And today, this includes tackling global challenges like climate change.
“This aligns with our brand action tagline ‘Create Today. Enrich Tomorrow’.
“We not only focus on enriching the well-being of our customers but also want to improve our planet’s well-being.”
Nishida said batteries were highly used in many electronic gadgets but usually thrown away after use, polluting the planet.
“It is vital to recycle them but awareness on the practice was still quite low.
“Through the “Energy for Green Future” initiative, we can provide convenient battery recycling options.”
As part of this collaboration, Panasonic and Harvey Norman will place dedicated Panasonic eco bins at Harvey Norman outlets nationwide.
These eco bins will serve as collection points for used batteries.
To further incentivise customers to participate in recycling practices, Panasonic Energy is running a trade-up programme that offers an additional discount on selected eneloop rechargeable battery purchases when customers bring in their used batteries for recycling.
Panasonic eneloop rechargeable batteries are known for their exceptional durability, reliability and charge retention.
This incentive encourages customers to embrace the use of rechargeable batteries to reduce the number of batteries going to landfills.
Looking to the future, Panasonic plans to introduce exclusive models of batteries, which will be first made available at Harvey Norman.
These batteries will be designed with sustainability in mind and align with the company’s green initiatives to offer customers more battery choices.
Harvey Norman product manager (electrical division) Eugene Lim said sustainability was part of their DNA as an Australian company.
“We expanded our sustainability initiatives to South-East Asia many years ago, starting with Singapore and now Malaysia.
“When Panasonic came to us with this battery recycling initiative, we jumped onboard immediately because there is a lack of channels for the public to recycle used batteries in this country.
“We are glad to help champion more good recycling habits among Malaysians,” added Lim.
Panasonic eco bins can be found in eight Harvey Norman locations in Klang Valley.
The locations are Mid Valley MegaMall, Menara Harvey Norman, IPC, Sunway Pyramid, Citta Mall, Pavillion Bukit Jalil, IOI City Mall Putrajaya and Nu Sentral.
More eco bins will be placed at other Harvey Norman outlets located outside the Klang Valley.
From now until Nov 26, Panasonic is organising a battery roadshow at Harvey Norman Mid Valley.
Customers can earn discounts and gifts when bringing used batteries to recycle.
Additionally, Panasonic is running a Recycle, Post & Win contest.
Three winners taking the most creative photograph with an eco bin will receive Panasonic wireless earbuds (worth RM799) and Panasonic One-2 LED lantern (worth RM59.90).
