Leeuwenburgh invites local farmers to attend the expo to learn more about the latest technologies.
LIVESTOCK Malaysia 2023 is set to return with its 10th edition after a five-year hiatus.
Some 110 local and international exhibitors from over 14 countries will take part in the three-day event in Kuala Lumpur.
Organiser Informa Markets Malaysia is anticipating 6,000 visitors at the exhibition reserved for agriculture industry professionals representing veterinarians, livestock farmers, feed millers, wholesalers, retailers, importers and distributors.
The latest innovations in feed production, meat processing and livestock production will be showcased at the exhibition to be held at Kuala Lumpur Convention Centre from Nov 29 to Dec 1.
Chitanuwat says the decline of people choosing farming is a big concern.
The expo will also host international pavilions from China and South Korea. The pavilions will feature advanced livestock equipment, unique breeds, poultry products and innovative practices.
Informa Markets Asean regional portfolio director Rose Chitanuwat said at a press conference that the event would be a milestone for the livestock industry in the country as it was undergoing a number of challenges including high cost of poultry production.
“High costs of corn and soybeans, which are essential chicken feed, are impacting the poultry industry.”
She said the increased cost of animal feed extended beyond Malaysia, affecting other South-East Asian countries such as the Philippines, Indonesia and Thailand.
The greater challenge was in meeting consumer needs for distinctive meat while facing a diminishing labour force in agriculture, she said.
“The decline in people choosing farming as a profession over the years is a significant concern, especially considering the projected global population of 9.7 billion in 2050.
“Despite the current trend of people consuming plant-based foods and adopting vegan lifestyles, there remains a consistent demand for meat.”
She emphasised that collaboration between private sectors and the public was vital for the evolving future of the livestock industry, not just in Malaysia but also in Asean countries.
“While the government is playing its role, the private sectors and the public can play their roles in adapting to trends,” she said.
Informa Markets Malaysia country general manager Gerard Leeuwenburgh urged local farmers to join the expo so they could witness the latest technologies available and learn more about the agriculture industry.
Leeuwenburgh also emphasised the significance of bringing the expo to Malaysia
“The event will provide a good opportunity for everyone in this region to learn about the industry advancements,” he said.
Leeuwenburgh added that there would also be about 200 overseas delegates at the event, including from Cambodia, India and Indonesia.
The seminar segments led by industry experts will offer comprehensive presentations and technical sessions focusing on critical aspects of the livestock industry.
Taking place concurrently with Livestock Malaysia 2023 will be the 10th edition of the Malaysian Livestock Industry Awards 2023 (MLIA 2023). It will present awards in 18 categories.
