TO RAISE the spirits of poor students as they enter the new school year, UEM Sunrise Bhd collaborated with UEM Foundation to distribute school necessities in two cities.
UEM Foundation is UEM Group Bhd’s philanthropic arm.
The back-to-school programme covered five of the company’s Pintar-adopted schools in Kuala Lumpur and Iskandar Puteri.
The company’s staff distributed the items to 251 underprivileged students chosen by their schools.
The essential items included two sets of uniforms, a school bag, shoes, socks and a sports attire voucher.
In addition, girls from participating secondary schools in both regions were provided with reusable sanitary pads, highlighting the company’s efforts in conservation.
In the central region, the programme took place at the company’s creative retail space, Publika Shopping Gallery, where in addition to receiving the school supplies, the students were also taken on a visit around the retail space.
For the southern region, the programme took place at the company’s office in Imperia Tower and SK Ladang Pendas in Johor Baru.
UEM Sunrise chief executive officer Sufian Abdullah said, “We believe in giving back and forming closer ties with the communities.
“As such, we are honoured to work alongside UEM Foundation to reduce the financial burden of families.
“We hope our contributions will make the children happy and excited to go back to school.”
The recently concluded programme marks the second time the company and foundation have contributed school necessities to students in need.
The first initiative in February this year benefitted 292 students from 10 Pintar-adopted schools around Bangi and Iskandar Puteri.
In September last year, the company also unveiled its 12th BukuHub in its joint-venture township with MCL Land Sdn Bhd, Forest Heights in Seremban to cultivate the reading habit among the public.
In the past two years, UEM Sunrise has organised six initiatives which aided 1,940 students at its Pintar-adopted schools.