Bottled water producer Spritzer Bhd is debuting its Spritzer Sparkling Lemon in its “Class of its own: Naturally Refreshing” campaign.
The campaign runs from 10am to 10pm until Dec 26 at Piazza, The Starhill, Bukit Bintang.
Spritzer Sparkling Lemon marks the company’s first flavour extension of the carbonated natural mineral water range since their December 2022 launch of the new packaging under their Class of Its Own campaign.
The beverage boasts zero sweeteners, zero calories, and is naturally rich in silica mineral.
The drink combines the essence of natural lemon flavours with the effervescence of natural mineral water sourced from the 130-million-year-old rainforest in Perak.
Spritzer Sparkling’s ambassador – Malaysian model, actor and singer Meerqeen encouraged the public to be in a class of their own in the coming new year.
The highlight of the campaign – Sparkling New Year Wishes – gave participants a unique opportunity to reflect on 2023, and set new aspirations for 2024, together with their loved ones and friends.
The campaign will feature a 4m tall Spritzer Sparkling Lemon bottle adorned with screen and LED lights for wishes to be displayed, as well as a lit Christmas tree with a sustainability theme, crafted from Spritzer Sparkling’s distinctive green bottles.
Visitors will also be able to indulge in Moment 1 – an engaging activity where they can share their New Year wishes of love and hope.
All wishes that appear on the giant LED screen come with a uniquely personalised bottle of Spritzer Sparkling.
In addition to the “Personalise Your Own Spritzer Sparkling Bottle!” activity, participants can also play the Catch the Falling Lemons game and redeem a complimentary drink made from Spritzer Sparkling x Monin – a halal multi-flavoured French syrup brand, during the Play, Redeem a Free Drink & Chill activity.
Participants can also share treasured moments by uploading a photo or video at the event and tag @spritzersparklingmy on Instagram, for a chance to receive a mystery gift through Spritzer’s Snap, Tag & Get! activity.