(From left) Lotus’s Malaysia chief executive officer’s special assistant Neil Gurusamy, Yap and Lee with the Sama-Sama Huat Looong Long campaign material.
LOTUS’S Stores Malaysia Sdn Bhd kicked off its Lunar New Year celebration with “Sama-Sama Huat Looong Long” campaign to usher in the Year of the Wood Dragon.
From now until Feb 14, customers can enjoy special Chinese New Year (CNY) promotions, rewards and activities when they shop at Lotus’s stores and malls.
“Ushering in the Year of the Dragon, we keep in mind that it symbolises a promising year filled with opportunities and good fortune.
“We hope to attract more shoppers who see Lotus’s as a retailer that caters to their individual needs and even their families through great offers and a bountiful selection of over 1,000 CNY products, as well as family fun engagements and activities,” Lotus’s Malaysia commercial director Lee May Li said in a statement.
“Throughout the campaign period, customers will get to sample products, win prizes and purchase items at promotional prices the many brands exhibiting in Lotus’s CNY Pavilion at 23 of our stores.
“Some of the most-sought items available in-store and online are XL-XXL tiger prawns, frozen cooked Canadian lobsters, Australian banana prawns, fresh salmon yee sang, Premium New Moon Abalone gift sets and a wide selection of beverages,” said Lee.
In conjunction with the festivities, Lotus’s Malaysia customer executive director Vivian Yap said My Lotus’s members could enjoy year-long savings with vouchers totalling more than RM3.8mil, on top of points earned when they shopped with the retailer in-store, online and at food courts.
Members will also receive six personalised product coupons monthly until December.
New sign-ups to its loyalty programme will also enjoy four discount coupons on the first month of signing up.
The retailer is using augmented reality in its 62 outlets for shoppers to spot its Looong Long Dragon until Feb 24.
They can scan the QR code provided and follow the simple steps to catch the dragon in many locations to enjoy more vouchers from participating tenants.
Other activities lined up include spotting the Lotus’s Looong Long Truck at Lotus’s Kepong, Lotus’s Desa Tebrau, Lotus’s Melaka and Lotus’s Penang E-Gate to win prizes ranging from RM38 to RM188.
In addition, shoppers will get to meet radio deejays during its CNY Roadshow.
Games for shoppers to play are The Longest Prizes Pull, The Longest Dragon Prizes, The Longest Grocery Line and The Longest Basket Hold.
Lotus’s encourages consumers to recycle their aluminium drink cans and plastic cookie containers for charity at its Looong Long Recycling Treasure Chest located at Lotus’s Bandar Puteri Jaya, Lotus’s Kepong, Lotus’s Bahau, Lotus’s Penang E-Gate, Lotus’s Indera Makhota and Lotus’s Desa Tebrau.
Proceeds will be channelled to rehabilitation and physiotherapy programmes conducted by Tender Touch Pediatric Rehab, which specialises in helping children with mobility disorders from low-income families to reach their full potential.
For their effort, consumers will be rewarded during the allocated time and dates with 50% off a single meal at its food courts.
