A USJ1 mall’s Chinese New Year campaign culminated with a unique musical performance on Chap Goh Meh.
Da Men’s “Dragon Odyssey” musical, an original production in collaboration with VR Drumming Academy, featured over 170 performers and crew members.
Specifically written to evoke awareness of the effects of climate change, this musical drew its inspiration from the legend of “Naga Seri Gumum” (Dragon of Tasik Chini) and the Chinese favourite, Nezha.
The musical finale saw a packed mall concourse with guests such as Subang Jaya assemblyman Michelle Ng, Da Men Mall adviser Datuk Wahab Khalil, Pavilion REIT deputy chief executive officer Patrick Liau, Tourism, Arts and Culture Minister culture division secretary Dr Tan Awang Besar, Zone 4 residents representative council committee member Juliana Teh, Subang Jaya City councillor Ken Chia, VR Drumming Academy founder Master Lee and Da Men USJ marketing general manager Evelyn Woon.
Young shoppers were treated to an arts and crafts workshop using repurposed materials before the musical.
The finished items in the shape of fishes were used to interactively engage young audiences during the musical, making everyone a part of the performance.
Festive decorations transformed the mall’s ground floor into a mystical underwater world, replicating the dragon kingdom in Nezha’s tale, adding an enchanting experiential ambiance and encouraging many photography opportunities.