Mothers at the Farm Fresh Mum2Mum Hi-Tea event which aims to foster a vibrant community of mothers.
IN an era when nurturing healthy families is more challenging and crucial than ever, Farm Fresh is proud to announce the launch of its Mum2Mum Hi-Tea event series – set within a private space overseeing the lovely dairy cows at Farm Fresh @ UPM in Serdang, Selangor.
This unique gathering was designed to foster a vibrant community of mothers, offering a blend of open dialogue, product education, support and companionship.
Farm Fresh will be launching Mum2Mum in the second quarter of 2024, with the presence of its brand ambassador, Datuk Seri Siti Nurhaliza Tarudin, herself a mother of two, at an intimate gathering of influential mothers and members of the media.
“At Farm Fresh, we recognise the immense value mothers bring to the health and well-being of their families and communities,” said Farm Fresh Berhad group managing director and chief executive officer Loi Tuan Ee.
“With Mum2Mum Hi-Tea, we aim to embark on this journey with mothers by sharing essential nutritional knowledge, lending support, and also celebrating the journey of motherhood.
“The upcoming official launch featuring Datuk Seri Siti Nurhaliza will underscore our commitment to empowering mothers across Malaysia.”
Mum2Mum Hi-Tea transcends the traditional event format, by offering a series of engaging nutritional workshops and discussions.
The event also provides the opportunity to bond over a meticulously prepared high-tea spread by the team at The Acre restaurant.
Through this curated workshop segments, such as the “Understanding Milk and Ingredients Label Reading workshop” – mothers will be equipped with better knowledge to make informed decisions, counteract marketing terms and claims, and cultivate better healthy eating habits for their children to flourish physically, mentally and emotionally.
“Since the inception of the Mum2Mum Hi-Tea series, we’ve successfully hosted two sessions that have garnered positive responses,” said Loi.
“Our attendees have shared their experiences through feedback forms.
“Each element of the event has been highly rated, with 100% of respondents rating their overall experience, including the culinary delights, as either excellent or good.
“A notable 80% of the participants found the nutritional label workshop and the sharing sessions to be exceptionally beneficial, which reinforces our commitment to providing mothers with valuable and enriching experiences.”
Farm Fresh believes in simplicity and transparency in nutrition for children, a philosophy embodied in its Farm Fresh Grow range for one-to-six year olds – a growing-up formula milk made from pure dairy.
This invitation is complimentary to expecting or seasoned mothers only, especially those with toddlers.
Due to the intimate nature of the gatherings, spaces are limited per session and available on a first-come, first-served basis only.
Sign up to join the community, at www.farmfresh.com.my/mum2mum or message Farm Fresh via Facebook (@Farm Fresh Milk Malaysia) or Instagram (@farmfreshmilkmalaysia) for more information.
Farm Fresh is the platinum winner in the beverage (dairy) category of the Putra Brand Awards 2023.
