Strong take-up rate for new project


The Promenade features shop offices configured in parallel rows of eight to 10 units each, with larger three-storey corner shop offices flanking two-storey variants.

SINCE its launch on March 1, The Promenade by IJM Land has received a remarkable 95% take-up rate.

The project, an extension of its commercial development, sets the bar for commercial and retail experiences at IJM Rimbayu in Selangor, blending retail and lifestyle propositions in a sustainable manner.

The envisioned development seamlessly integrates an all-encompassing commercial district designed to function as a transit hub not only for IJM Rimbayu residents, but also as a convenient layover stop for interstate travellers.

The development is strategically positioned at key connecting junctions leading to major highways such as Shah Alam Expressway (Kesas), North-South Expressway Central Link (Elite), South Klang Valley Expressway (SKVE), Kajang-Seremban Highway (Lekas) and the upcoming West Coast Expressway (WCE).

It also benefits from being a catchment area for significant local and passer-by footfall from neighbouring Jalan Kebun to Bandar Saujana Putra, while serving as a transit stopover for those avoiding heavy traffic on the Elite highway to nearby towns Banting and Jenjarom in Kuala Langat.

The Promenade boasts a gross development value (GDV) of RM300mil, making it a critical transit hub linking the entire network of IJM Rimbayu’s residential and commercial constituents.

This new development represents Phase 21 of IJM Rimbayu and will blend community convergence and dynamic retail experiences while embracing sustainability with a GreenRE Bronze assessment certification.

Additionally, it will utilise passive design measures to enhance energy efficiency and overall comfort.

The layout of the GreenRE-certified 110 shop offices within The Promenade has been planned to provide natural ventilation and minimise direct sunlight exposure while also harnessing the sunlight to generate electricity through solar PV panels on the roof of the buildings.

Priced from RM2.09mil, the shop offices are neatly configured in parallel rows of eight to 10 units each, with larger three-storey corner shop offices flanking two-storey variants.

Additionally, a central strip of parking spaces on both sides enhances the accessibility and visibility of the shop office units.

External pathways for individuals with disabilities have been laid out, along with accessible ground-floor toilets, to further ensure inclusivity.

Furthermore, family-friendly amenities such as spacious walkways and seating areas have been added to accommodate the needs of the community.

IJM senior general manager Chai Kian Soon said IJM Land was renowned for curating lifestyle-centric spaces, and The Promenade’s commercial concept exemplified this commitment.

“Our vision for The Promenade is grand because we see it evolving into a vibrant lifestyle nucleus pulsating with diverse experiences right here in Bandar Rimbayu.

“Offering an array of lively retail, dining and entertainment options, The Promenade will be the epicentre of the community’s rich tapestry of experiences,” Chai added.

The area has a residential population of 15,930, with an additional 30,000 residents within a 5km radius.

IJM Land’s determination in meeting the needs of a thriving and diverse community is further underscored by proposals to build schools in the area.

The company envisions that this addition will enhance the value of residential properties within the precincts of Flora, Fauna, Bayu and others in the vicinity.

The Promenade is also expected to benefit from the spillover effect of the successful commercial launches of IJM Land’s Uptown and Uptown Square, coupled with the high occupancy rates at Blossom Drive and Blossom Square.

It is projected that there will be 6,500 residential units surrounding this area, providing convenient access to many facilities for residents upon the maturity of the township.

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