BECBM 2024 is continuing to set the stage for industry excellence.
Beautyexpo and Cosmo-beaute Malaysia (BECBM) 2024 is set to return to Kuala Lumpur Convention Centre from Oct 2 to 5.
As Malaysia’s largest and longest-running beauty trade show, BECBM 2024 continues to set the benchmark for industry excellence.
While the 2023 edition welcomed over 10,851 attendees from 64 countries and regions, this year’s exhibition will expand to five halls, covering a total of 10,000sq m.
The show will host over 400 exhibitors from nine countries and regions, featuring leading brands from Malaysia, China, Hong Kong, India, Ireland, Japan, Korea, Singapore and Taiwan.
Attendees will experience all that the beauty industry has to offer including aesthetics and spa, hair and nail, alongside cutting-edge advancements, professional products and skincare.
An anticipated 15,000 attendees from around the world are expected to attend the event.
“Building on last year’s success, we’re intensifying our focus on creating a dynamic beauty platform for long-term partnerships to support our customers to grow their business,” said Informa Markets Malaysia country general manager Gerard Leeuwenburgh.
“We’ve expanded our halls with more brands showcasing trends and innovations in this dynamic South-East Asian market.
“We expect a surge of quality buyers triggered by the growing international presence at the exhibition floor and the extensive marketing campaigns of exhibitors, supporting trade associations and the organiser combined.”
The event brings together industry associations including Association of International Certified Aesthetician (AICA), Asia Pacific Hairdressers & Cosmetologists Association (APHCA), International Beauty Industry Trade Association (IBITA), Kuching Association of Beauty Therapy & Cosmetology (KABTAC), Korea Cosmetic Association (KCA), Malaysia Cosmetology Chamber of Commerce (PAMM), Malaysian Hairdressing Association (MHA) and United Asian Hairdressers Association (UAHA).
“Our collaboration with BECBM provides a valuable platform for our members to showcase their skills, gain insights into the latest advancements and connect with industry professionals from across the region.
“We believe BECBM plays a vital role in advancing the beauty industry in South-East Asia and ensuring consumers have access to qualified and principled aestheticians who can deliver safe and effective treatments,” said AICA president Professor Dr Ng Wee Kiong.
BECBM 2024 is collaborating with KABTAC and PAMM to organise a Skin Management Competition.
PAMM national president Hilrary Low said, “BECBM 2024 offers an invaluable opportunity to unlock new business prospects and foster unity within Malaysia’s beauty industry.
“This collaboration reflects PAMM’s mission to promote education, networking and positive change.”
KABTAC president Allan Wong added, “BECBM is an ideal platform for industry professionals to share knowledge, showcase innovations and forge meaningful connections.
“The collaboration between KABTAC and BECBM 2024 on the Skin Management Competition underscores their dedication to advancing best practices and supporting the continued growth of Malaysia’s thriving beauty sector.”
Another key collaboration with APHCA is for the International Mastery Hair Competition.
Visitor registration for BECBM 2024 is now open.
For details, go to its official websites: https://www.beautyexpo.com.my/ and https://www.cosmobeauteasia.
To exhibit at beautyexpo and Cosmobeaute Malaysia, email info.becbm@informa.com
