Sharp Electronics Malaysia managing director Ting Yang Chung (left) and Sharp Corporation (cleaning appliance and laundry business unit)senior manager Hiroshi Hatsushiba at the launch.
EVERYONE desires a clean and tidy home and an electronics firm is helping Malaysians to achieve that.
Sharp Electronics (Malaysia) Sdn Bhd’s campaign about home living integrated the Japanese living philosophy with advanced technology, with the aim of meeting Malaysians’ high standards for personal hygiene and achieving a cleaner home.
At the “Japanese Living to Your Home – Clean Home Solutions” launch in Shah Alam, Selangor, the brand placed special emphasis on sharing the “My Second Washer” series, which offers a wide range of home appliances.
It allows Malaysians to simplify tedious household chores while improving home cleanliness and personal hygiene.
The company said in addition to the needs for basic home cleaning solutions, consumers also demanded conveniences that fit seamlessly into their hectic lifestyles.
The launch of “My Second Washer” enabled consumers to own and achieve a cleaner, more comfortable home, it said.
Malaysians wash clothes intensively due to the hot and humid weather and the number of washes has only increased after the Covid-19 pandemic, with more people focusing on disinfection and sterilisation to achieve true cleanliness for healthy living.
As a result, the washing machine and dryer are the main home appliances featured under “My Second Washer,” which are essential for every home.
The company said women of the new era were focused on their personal hygiene, hence, many had started to wash their own clothing, undergarments and children’s clothes separately from men’s clothes.
Sharp’s exclusively patented No Hole Washing Machine could be a second washer choice, it said.
Its revolutionary no-hole tub design significantly reduced growth of mould and bacteria on the outer tub, a common problem with ordinary washing tubs, it said.
Furthermore, the no-holes tub reduces bacteria penetration into clothes during the washing process, effectively avoiding allergies caused by mould and bacteria.
It said consumers could achieve true cleanliness with this revolutionary washing machine, while saving up to 30% of water for each wash.
Officially introducing its Pro-flex Heat Pump Dryer, the company said laundry was a time-consuming and mundane task, especially for busy white-collar professionals and mothers.
It said the high-efficiency drying function of this new heat pump dryer allowed everyone at home to wear dry and comfortable clothing regardless of the weather.
It said appliances that were efficient could enhance the quality of life, highlighting that the Sharp Pro-flex Washer Dryer, the first and only four-in-one multi-function washing machine, offered Wash, Spin, Dry and Dry Airwash functions.
Among others, this washer dryer has been designed to clean and disinfect items that are often used but not suitable for frequent washing, such as coats, leather goods, jeans and sofa cushions.
In addition to launching the new Pro-flex Heat Pump Dryer, Sharp also announced the launch of the new front load washing machines.
The machines comes in options of 8.5kg, 9.5kg and 10.5kg as well as top load inverter washing machines (10kg, 12 kg, 14 kg, and 17 kg), giving the local consumers the power to choose and select a washer that meets their needs and lifestyle.
