The MIFF tree-planting campaign was supported by MFA and furniture manufacturers.
A TEAM from the Malaysian International Furniture Fair (MIFF) and its strategic partner, Muar Furniture Association (MFA), accomplished a special mission in Sabah to plant trees in an effort to help restore the ecosystem of the Lower Kinabatangan Wildlife Sanctuary.
Over two days, the team planted 100 trees to fulfil a pledge to plant a real tree for every six virtually planted by visitors at the 30th anniversary of MIFF, the largest furniture trade show in South-East Asia in March.
Pitching in were MIFF general manager Kelie Lim, MFA president Steve Ong and MFA executive advisor Desmond Tan, who is also Malaysian Furniture Council (MFC) president.
“We’re grateful for the support of the global furniture industry and sponsors.
“As a leading trade show attracting international buyers from over half of the world, MIFF has a real opportunity to inspire the communities we work with to do their part for the environment,” Lim said in a press statement.
Said Tan, “This is a significant collaboration between MFA and MIFF and a timely endeavour which aligns with a sustainable furniture industry.”
Ong said he was proud to be part of this initiative, adding, “We are committed to going the extra mile with MIFF.
“We are not just bringing our members to participate in MIFF but also contributing to sustainability for a better future.”
The tree-planting campaign was supported by MFA and furniture manufacturers Ecomate Holdings, Ivorie International, Nova Talent, HengLin Home Furnishings and Wasaniaga in a demonstration of the industry’s commitment to environmental stewardship.
The effort was facilitated by Animal Projects and Environment (APE) Malaysia at a reforestation site assigned by Sabah Wildlife Department.
The Lower Kinabatangan region near Sandakan is Malaysia’s largest Ramsar wetland site that is home to endangered species like the Borneo pygmy elephant, orang utan, proboscis monkey, rhinoceros hornbill and crocodiles.
The tree-planting initiative was launched at MIFF 2024 to raise awareness for a greener planet.
Close to 20,000 visitors, a third coming from 120 countries and regions, attended the show.
