Miranda says sustainability must be a shared responsibility among government, businesses and the public.
Professionals share best sustainability practices at KL conference
Academics, industry experts and innovators put their heads together to explore the critical role of technology and artificial intelligence (AI) in advancing sustainability and regeneration.
The Sustainable Brands Kuala Lumpur (SBKL) 2024 conference held at the Sime Darby Convention Centre in Kuala Lumpur, featured over 25 speakers.
They included industry leaders, innovators and sustainability advocates who shared insights and best practices on utilising technology and AI to drive change.
Recent extreme climate conditions, overpopulation, social inequity and unchecked development heightened the urgency of leveraging technology and AI to accelerate the necessary transitions for brands and companies.
Also at the event was former Cabinet minister Khairy Jamaluddin, who spoke about empowering youths to shape a sustainable future, in his new role as a radio presenter and podcaster.
Other keynote presentations and panel discussions delved into a broad range of topics, including technology from a living systems perspective, smart energy systems and sustainable supply chain management.
Conference convenor Sharmini Nagulan, who is Acacia Blue managing director, said the intersection of technology and sustainability was no longer a theoretical discussion but a crucial part of reality.
“As we face unprecedented environmental challenges, we can harness the power of AI and technology to create regenerative solutions that benefit both people and the planet,” she said.
Khairy speaking about youth’s role in shaping sustainable future.
Another highlight of the event was the opening address of Sustainable Brands Worldwide chief executive officer Mike Dupee.
“We recognise that addressing systemic challenges requires systemic solutions, and so we remain focused on bringing our global community together to address these challenges in a context that aligns social and environmental benefits with shared economic prosperity,” he said.
Invictus Blue Group president Keith Miranda noted that for sustainability to work, it must be recognised as a shared responsibility among government, businesses and the public.
He added that people no longer view sustainability as a ‘nice to have’, but rather as a necessity in life.
“The challenge is to encourage an orderly and responsible transition that leaves no one behind.
“Invictus Blue, as a 30-year homegrown integrated communications agency, is committed to supporting brands and businesses on this journey to make the planet a better place,” said Miranda.
Attendees engaged in dynamic discussions, networked with like-minded professionals and participated in workshops designed to foster collaboration and innovation.
In a statement, SBKL 2024 organiser Acacia Blue emphasised its commitment to creating a more sustainable event.
This year’s initiatives included plant-based catering options, reusable conference materials and a focus on minimising waste.The conference concluded with a call to action, encouraging participants to adopt sustainable practices within their organisations and personal lives.
Since its inception in 2015, SBKL has been a cornerstone event held under the auspices of the Sustainable Brands Worldwide Conference, the largest global community of purpose-driven innovators working to help shift the world towards a more sustainable environment.
For more information, visit https://sustainablebrandskl.com/more-about-sb24kl/
