(From left) Coway Malaysia marketing and product division head Ryan Jung, Choi and Berex product specialist Edna Ho, with the Coway Berex product line-up at the launch.
A South Korean home appliance brand has achieved a new milestone with the launch of its innovative rest and wellness brand, Coway Berex, crafted to elevate Malaysians’ resting experience in the comfort of their own homes.
Rooted in the essence of “Bed & Relax”, the brand intertwines advanced solutions with cutting-edge technology and sophisticated design for a new era in unwinding and relaxation that goes beyond the ordinary.
Coway Berex aims to rejuvenate, restore and empower Malaysians amid the hustle and bustle of modern life.
In the pursuit of stress relief and relaxation, it sets a new benchmark for holistic home comfort, embodying a future where rest and relaxation are not just fleeting luxuries, but essential to daily well-being.
With innovation at the core of its creations, Coway Berex’s inaugural product line-up includes Pebble and Mine massage chairs, as well as the innovative Massage Bed, each catering to various rest and relaxation needs.
Available in mystic grey, sand beige, hazy blue and terracotta pink, Pebble is a hybrid massage chair boasting a cocoon-shaped design.
It comes with 11 massage modes with adjustable 3D massage rollers for greater intensity.
Mine is a compact massage chair designed for a comprehensive full-body massage experience.
It is Malaysia’s first compact massage chair that offers convertible knee-to-calf massage therapy.
Massage Bed offers high-powered full-body massage with a 90cm-long flat track massage concept targeting the spine down to the tailbone.
Coway Malaysia chief executive officer Kyle Choi said, “At the intersection of technology and luxury, Coway Berex aims to create a harmonious sanctuary that transforms every home into a space of comfort and rejuvenation.
“It reaffirms our belief in the importance of quality rest and that everyone deserves a moment to pause, rest and ultimately be better.”
This November, Coway Berex is hitting the streets with an experiential truck tour, making stops at popular spots such as Lot 10 from Nov 18 to 24 and Desa Park City on Nov 30.
Malaysians are invited to explore Coway Berex’s “revolution in relaxation” firsthand by trying out the Pebble, Mine and Massage Bed.
Adding a fun and interactive element, the tour also features games where Malaysians can participate to win pre-mixed tea or perfume blends from the Perfume Bar and Tea Bar, which create a memorable, personal touch in their journey towards relaxation.
The launch of Coway Berex marks a significant chapter in Coway’s mission to enhance the quality of life for Malaysians.
With a focus on innovation and wellness, Coway continues to set new standards in home comfort and relaxation.
More innovative products will be launched under Coway Berex, further expanding the landscape of restful living.
For details, visit www.coway.com.my/products/berex
