Serba Wangi head of marketing Vynce Lim (left), company sales director Keng Tee Khoon, and national key account manager Kendy Liew (right) launched Songhe's latest product, Mixed Rice.
SERBA Wangi Sdn Bhd launched its corporate social responsibility (CSR) campaign “Sejati” alongside the introduction of a new product under the Songhe brand, Red Rice Mix Thai Hom Mali.
This initiative highlighted the company’s commitment to community support and the celebration of high-quality food offerings.
Also present at the event was National Welfare Foundation (YKN) chief executive officer Nordina Haron.
The Sejati campaign, organised by Serba Wangi’s charity arm Jati Foundation, is aimed at supporting special needs communities by providing essential resources and job opportunities.
Serba Wangi head of marketing Vynce Lim (left), company sales director Keng Tee Khoon, and national key account manager Kendy Liew (right) launched Songhe's latest product, Mixed Rice.
The company also announced that it would donate a year’s supply of rice to 30 special needs homes, along with a monetary contribution of RM300,000.
To expand its reach of this campaign, Serba Wangi has set up a Google Form platform where individuals or organisations in need can apply for assistance.
The company reviews each application to ensure that those who truly need help receive it.
In conjunction with this launch, Serba Wangi celebrated its loyal customers with a prize-giving ceremony for the “Beras Habis? Jati Supply” campaign, where 10 winners receive a lifetime supply of rice as a gesture of appreciation.
On the product front, Serba Wangi introduced the new Red Rice Mix Thai Hom Mali, which combines the nutty flavour of red rice with the fragrant Thai Hom Mali jasmine rice.
“This option is perfect for health-conscious consumers,” said Serba Wangi head of marketing Vynce Lim.
“At Serba Wangi, there is a strong belief that good food brings people together, and the company is committed to delivering quality in every grain,” she added.
Together, the Sejati campaign and the launch of the newRed Rice Mix Thai Hom Mali embody Serba Wangi’s vision of creating positive change and enhancing dining experiences.
