Jeweller rebrands to add shine to women’s aspirations


(From fourth from left) Sunway Malls chief executive officer HC Chan, Tomei Consolidated Berhad group managing director Datuk Ng Yih Pyng, Goldheart marketing head Ng Yi Jia and Tomei group executive director Datin Choong Chow Mooi with guests at the rebranding launch.

FINE jewellery for everyday wear is the new focus of jeweller Goldheart.

This brand transformation sets Goldheart as an “Everyday Elegance” brand that encourages modern women to show their uniqueness through the jewellery they wear each day.

This new focus is grounded in the vision that every day is worth celebrating with timeless and versatile jewellery that carries personal meaning.

Each piece in the Goldheart range of collections reflects quality and sophistication.

Guided by values of integrity, love and commitment, the designs are meant to make every moment memorable.

The new signature collections are the Classic, Le Lumiere, Promesse, Espoir, Romantic Blue, Something Blue, Et Toi and Nina Ricci.

The Classic collection offers elegance for daily wear and special events, showcasing Goldheart’s commitment to enduring style.

Le Lumiere represents the pinnacle of diamond craftsmanship showcasing perfectly-cut diamonds with eight hearts and eight arrows.

These gems have an unrivalled sparkle as they have been selected with 60 quality control checkpoints and have been endorsed by the World Diamond Council.

Promesse honours wows of enduring love with wedding bands crafted in white gold.

Espoir, named after the French word “hope,” embodies resilience and optimism.

Crafted from a durable blend of white gold and palladium, this collection is about beginnings and lasting bonds.

Commitment and quiet elegance emanate from the Romantic Blue collection.

With each platinum band featuring a discreet blue sapphire, it represents purity, loyalty and sincerity.

Inspired by tradition, Something Blue combines platinum with a hidden sapphire blue lining.

The collection’s wedding bands symbolise fidelity, loyalty and love with a contemporary touch.

Translating to “And You” in French, Et Toi celebrates the beauty of partnership with wedding bands and jewellery.

Its elegant designs honour shared journeys and the depth of lifelong companionship.

The Nina Ricci is borne of an exclusive collaboration between the renowned Parisian fashion house and Goldheart.

Crafted in platinum, the collection’s wedding bands and jewellery blend timeless and modern style with global flair.

In an effort to connect with the new generation, the refreshed brand is inviting customers to “Join the New Goldheart Generation”, a community of women who embrace accessible luxury and self-expression.

Goldheart’s focus remains on young women who share their vision of everyday elegance and seek fine craftsmanship that reflects their personal journey.

By bridging tradition with contemporary elegance, Goldheart is set to become the jeweller of choice for milestones as well as the quiet grace of daily moments.

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Goldheart , brand identity

   

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