THIS Chinese New Year, Tiger Beer invites consumers to connect and celebrate with their tribe, inspiring everyone to embrace their inner courage to reach their full potential.
With its 2025 campaign, “Together We Roar”, Tiger Beer aims to bring consumers closer to those who have supported them throughout their journey.
The campaign features on-ground activations, promotions and collaborations.
Its mission is to remind everyone to cherish the bonds that have fuelled their progress.
By celebrating those who have stood by them including their crew, the company encourages consumers to share this festive period with those who inspire and uplift.
From Jan 9 to 12, Tiger Town will come to life at Piazza, Pavilion Bukit Jalil – a vibrant space where bonds and success roar the loudest.
In collaboration with popular Live Cafe Bar, Tang Píng, Tiger Town will feature an exciting lineup of festive performances, games and activities celebrating the people who contribute to every journey of progress.
Designed to bring people together in the spirit of celebration, this event promises an unforgettable experience filled with giveaways, food, crafts and live music.
This include performances by popular artistes 3P and Jeryl Lee.
Consumers can book tables for groups of eight at RM388 for a three-hour session.
This includes 20 bottles (325ml) from Tiger Beer’s portfolio of beers, a Yee Sang set, 16 skewers and six bottles of water as they enjoy Tiger Town.
For more information visit tigercny.tigerbeer.com or pre-register to attend the event and receive a free Tiger Crystal.