(from left) Jaspers, JYY group co-founder and group executive director Andy, Ah Niu, Sit, Alan, artistes 3P and Angeline at the launch.
Festive roadshow to spread cheer to communities across country
JINYEYE and JYY Group, together with brand ambassador Nancy Sit and “Malaysia’s Finest Gifts” collection ambassador Ah Niu, 3P, Angeline and Jasper (BaoYaGu), are kicking off a nationwide Chinese New Year activation tour.
The event will bring festive cheer to celebrants across Malaysia, featuring iconic Chinese New Year performances, exciting games, lucky draws and exclusive prizes, celebrating the Year of the Snake with hope and happiness.
This year, Sunway Pyramid shopping mall will be partnering again with JinYeYe and JYY Group to establish a rich Spring Festival atmosphere in the mall.
This marks the second year of collaboration between the two parties, continuing their shared mission to preserve and celebrate the culture of the Spring Festival.
Through innovative event designs and vibrant performances, it beautifully showcases Malaysia’s multicultural heritage and the spirit of Chinese New Year, creating an unforgettable experience for all.
The shopping mall is committed to providing diverse cultural experiences, fostering a harmonious community atmosphere and promoting the seamless integration of culture and commerce.
These values align perfectly with the JinYeYe and JYY Group’s brand philosophy of “heritage and innovation.”
Together, they crafted a series of activities that convey the warmth of the Spring Festival, ensuring every visitor feels the joy and belonging that come with this special season.
Following the grand opening, a stellar lineup of artistes, including Nancy Sit, Ah Niu, 3P, Angeline, and Jasper, performed a medley of festive hits.
Songs such as this year’s chart-toppers Yes, Sir, Step by Step to Fortune captivated the audience.
JinYeYe and JYY Group, along with partners Somersby, Nanyang Cafe and Poh Kong, prepared prizes for the lucky draw where attendees took home not just joyful memories but also blessings of prosperity.
The roadshow, which began in Selangor and Kuala Lumpur, moved south to Johor to celebrate the festival activation today and Sunday.
Engaging the audience with fun games and rewarding participants with tokens of appreciation.
It will be coming back to Selangor next week before moving on to Penang.
Beyond the spectacular performances, event venues feature engaging game zones, interactive sessions and exciting lucky draws.
It ensures visitors not only enjoy a feast for the senses but also leave with tokens of good fortune for the new lunar year.
Rooted in its core values of gratitude, heritage, and innovation, JinYeYe and JYY Group present their “Malaysia’s Finest Gifts” collection, an initiative that highlights the country’s rich cultural heritage and unique products as advocates for the art of gifting.
The collection offers a curated selection of local specialities, including Bird’s Nest, Stingless Bee Honey, Prosperity Pineapple Pastry and coffee.
These treasures merge modern innovation with traditional craftsmanship, showcasing Malaysia’s cultural essence in every package.
JYY Group founder and group executive chairman Alan Tan said: “Through the ‘Malaysia’s Finest Gifts’ collection, we aim to share Malaysia’s culture, warmth and charm with the world.
“Gifting is a heartfelt way to connect, and “Malaysia’s Finest Gifts’ collection symbolises health, blessings and the continuation of tradition.
“We hope everyone can take home a piece of Malaysia and feel the warmth of our nation.”
The Chinese New Year activation celebrations are packed with surprises and rewards:
> God of Wealth Brings Prosperity: Lucky attendees will stand a chance to win gold prizes worth a total of RM8,888. Each fortune bag contains a lucky number and the lucky participants can walk away with pure gold sponsored by Poh Kong.
> Spin & Win: Take a spin on the fortune wheel for a chance to win amazing prizes prepared by JinYeYe and JYY Group, including fortune blind boxes, gold coin and red packets.
During the Bonus Hour, you can spin the wheel for free and win even more rewards.
> Interactive Lucky Draws: Participate in fun quizzes or showcase your talents for a chance to win grand prizes and enjoy a prosperous New Year!
With a commitment to tradition and innovation, JinYeYe and JYY Group blend Malaysia’s cultural heritage with modern lifestyles, crafting meaningful gifts that reflect quality and thoughtfulness.
From iconic festive treats to the widely loved “Malaysia’s Finest Gifts” collection, each creation showcases Malaysia’s unique charm, fostering emotional connections and sharing blessings.
Through this nationwide celebration, JinYeYe and JYY Group aim to engage communities in joyful New Year festivities while promoting Malaysia’s diverse cultural heritage.
By creating heartwarming experiences and meaningful interactions, the group hopes to extend Malaysia’s stories and warmth to every corner of the globe.
JinYeYe and JYY Group believe gifting is more than exchanging goods – it’s about conveying emotions and upholding cultural values.
The “Malaysia’s Finest Gifts” collection aspires to tell Malaysia’s story and spread blessings far and wide, enriching lives and fostering connections that transcend borders.
From Nov 7, 2024 to Jan 28, 2025, customers who spend a minimum of RM688 at JYYNS stores, JinYeYe’s Lunar New Year counters or gift markets will have the chance to win festive prizes worth up to RM388,000.
