Prosperity gods bringing festive greetings to SMG. Van Keulen (centre) with Chan on his right, SMG chief content officer Datin Paduka Esther Ng (second from right) and other top management officials of SMG and Heineken Malaysia during the pre-Chinese New Year visit. — Photos: LOW LAY PHON/The Star
THE two blue “tigers” that turned up at the Star Media Group’s (SMG) headquarters at Menara Star in Petaling Jaya, Selangor, also brought a good amount of cheer to the employees who took a break from their work to welcome them.
Representing the logo of Tiger beer, Heineken Malaysia’s Asian beer brand, they joined four lions in an energetic dance performance by the Heng Kok troupe during the international brewery’s annual festive visit to SMG.
Joining the troupe were two “Prosperity gods” who went among the crowd to spread their festive messages wishing everyone good health, copious luck and abundant wealth.
The festive event also saw a yee sang toss to symbolise good fortune.
During the visit, Heineken Malaysia managing director Martijn van Keulen presented a tiger diorama to SMG group chief executive officer Chan Seng Fatt.
In exchange, Chan gifted van Keulen with a poster and a hamper of Chinese New Year goodies.
A popular attraction during Tiger Beer’s visit is the Roar Meter, a booth where one can enter and shout out loud to win prizes like playing cards and crockery sets.
The highlight of the visit was none other than the Roar Meter, a booth where one could enter and shout out loud to win prizes like playing cards and crockery sets.
The department with the highest number of loud shouters was Client, Brand and Marketing which got the most prizes, thanks to their sporting spirit.
This year, the visit was part of Heineken’s “Together We Roar” campaign to promote Tiger beer and to show appreciation for the support the brand has received over the years.
Lion dance performances by the Heng Kok troupe entertaining the SMG staff at Menara Star.
In a press statement, van Keulen said progress was not a solo act.
“We know that true progress can only be made possible by those who uplift and inspire us from the very beginning.
“This campaign is meaningful to the brand and sets the tone for the year ahead,” he said.
