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(From third left) Chan, Teng, Tan and Chong.
WITH a mission to remind everyone to cherish the bonds that have fuelled their progress, Tiger Beer has taken a bold step to roar into the Year of the Snake and spread Chinese New Year cheer.
Through its “Together We Roar” campaign, the company has dedicated itself to uplifting the spirit of community by bringing consumers closer to those who have supported them throughout their journey.
Selected coffeeshops and food courts have enticing promotions until Feb 15 to share the festive joy, said Heineken Marketing Malaysia Sdn Bhd regional trade marketing manager Chan Kok Wai after handing over goodies to Star Media Group (SMG) senior news editor Alex Teng at The Star Pitt St in George Town, Penang.
Also present were Heineken Marketing Malaysia Sdn Bhd regional (north) commercial manager Patrick William Chong and other representatives from the company as well as SMG client brand marketing team lead Andy Tan Wee Hoa.
Carlsberg also spread Chinese New Year joy with its regional sales manager Toh Swee Huat presenting goodies to SMG deputy news editor Arnold Loh.