‘A good buy’ finds new meaning

Shopping for a cause: Eena (left) with portrait and celebrity photojournalist Kid Chan at the launch of The Good Shop’s social enterprise brand/marketing platform in Sunway Pyramid.

ONE serial problem social enterprises have is lack of resources to market their products whether financial or manpower, as well as limited exposure.

While not classed as a social enterprise itself, newly-opened business The Good Shop aims at becoming a retail platform for products made by social enterprises, ranging from fresh juice, songket and even products created through up-cycling.