Mall big on customer journey


1 MyTown shopping centre in Cheras is scheduled to open its doors in November, with Ikea as its main anchor.2 Hogsander is eager to introduce the concept of customer journey to the upcoming mall.

WHEN MyTown shopping mall opens its doors in Cheras on Nov 15, it will be about the size of 20 football fields, housing 460 shops and 6,500 parking bays.

And pulling the strings together for the launch of Kuala Lumpur’s new shopping icon is a Swede who has gone through warfare training in sub-zero temperatures.

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