Interactive billboard to shift consumers’ minds

McDonald¿s Malaysia and the Turtle Conservation Society have participated in the Moving Minds Challenge.

LEO Burnett Malaysia, along with two of its clients, McDonald’s Malaysia and the Turtle Conservation Society, participated in the Moving Minds Challenge recently.

Launched by Moving Walls, this is Malaysia’s first interactive billboard campaign that will be displayed on a 200ft solid-state LED screen in Bukit Bintang.